Succeeding. And doing so in the right manner. That’s principled achievement. The William & Mary School of Business defines the principled achievement leader as one who values people, diversity of thought, empathy, humility, and success. This leader listens and inspires, practices ethical compassionate behavior, and embraces the tenants of the William & Mary honor code. This year’s Principled Achievement Award Ceremony was held on March 21st in New York City at Rockefeller Center’s Rainbow Room. The award was presented to Sean McDermott, a William & Mary graduate and head coach of the National Football League’s Buffalo Bills. Before the ceremony, McDermott sat down with us to discuss his thoughts on football, leadership, and principled achievement.  Learn how the Raymond A. Mason School of Business at William and Mary can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.