In this episode of the Learn Paid Media podcast, I talk with Kevin Urrutia, the Founder of Voy Media, which is a huge Facebook Ad agency out of New York City. We had a great conversation on Facebook Ads, creative strategy and messaging, storytelling in advertising, targeting, full-funnel...

In this episode of the Learn Paid Media podcast, I go over some of the newer YouTube advertising features such as lead forms and search partner targeting while also covering overall targeting strategies for generating leads and conversions.

This episode focuses on choosing the right online advertising channels for lead generation for B2B and B2C advertisers, and I classify different types of leads and how that impacts channel selection and strategy.