Episode 16 – YouTube Advertising New Placements, Features, and Targeting
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Description
In this episode of the Learn Paid Media podcast, I go over some of the newer YouTube advertising features such as lead forms and search partner targeting while also covering overall targeting strategies for generating leads and conversions.
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In this episode of the Learn Paid Media podcast, I talk with Kevin Urrutia, the Founder of Voy Media, which is a huge Facebook Ad agency out of New York City. We had a great conversation on Facebook Ads, creative strategy and messaging, storytelling in advertising, targeting, full-funnel...
Published 10/21/20
Published 10/21/20
This episode focuses on choosing the right online advertising channels for lead generation for B2B and B2C advertisers, and I classify different types of leads and how that impacts channel selection and strategy.
Published 10/07/20
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