“Show up as the person you want to be.” Alex Cannon is a successful businessman, model and influencer. He’s an incredibly positive person, a mindset that he cultivated in his 20’s, whilst caring for his terminally ill mother. Both Alex and his mum found that facing things with positivity was a really helpful way to support her through the final stages of her life. Alex shares with Scott how the lessons he learnt then, have guided him towards success today, including appearing on the cover of Men’s Health and being the owner of the multi-million-pound business Crafted London.