10m 08s - 12m 00s Be involved in marketing 12m 01s - 14m 04s Marketing is not evil 14m 07s - 20m 38s Leverage your list 20m 39s - 22m 15s Customers refund transactions not people 22m 16s - 23m 50s Credibility and transparency 22m 51s - 27m 09s Measure your results 27m 10s - 31m 40s Share your value - it's not bragging if you did it 31m 41s - 35m 03s Advertising is infinite, focus on 1 or 2 only 35m 03s - 44m 30s Focus on a single channel and do it well.