Description
Show notes:
* Nick’s substack and the article on Purpose Nihilism
* Nick on Twitter
The brand audit template
As a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit template on Holabrief and explore many more creative/strategic exercises.
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A deep dive into brand architecture and how to use it to strengthen your brand positioning
Show notes
* Felicia on LinkedIn
* The Morningstar case study by Creative business company
Brand strategy course
Activate your strategic brain and level up your creative business. Find courses on brand...
Published 05/05/24
In this episode, we discover the power of ‘associative attention’, a framework developed by Max Stricker and Samuel Brealey. It zooms in on the importance of not only getting attention but the right type of attention through strong association.
Show notes
* Associative Attention Paper &...
Published 04/21/24