Important links: * ‘Frank’ on Twitter, Instagram or LinkedIn * G’day Frank website The AI summary: Captivating Moments of Connection: Lessons from a Branding Pro * A brand is not just how it looks, but a captivating moment of connection between the consumer and the business. * Branding is an extension of that connection, finding clarity and how to captivate attention. * Authenticity is essential for a brand to connect with consumers. * Brand strategy is not the same as a mission or vision, but rather finding clarity and connection with the target market. * Brand strategy involves researching the market, segmentation, targeting, positioning, and objectives. * Marketing and branding strategies are the same thing, just called different names by different professionals. * It's essential to listen to branding experts who have put in extensive research and time into understanding branding and marketing. * Branding is a continuous journey of trial and error. * The importance of distilling complex branding concepts into simple terms for clients. * The evolution of branding involves being open-minded, understanding market orientation, and being willing to learn. The brand audit template As a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit template on Holabrief and explore many more creative/strategic exercises. Learn brand strategy Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com