We talk about * The different lifestages of a brand and what it should focus on (product, brand, demand gen, …) * Harvesting current demand vs generating future demand. * Full transcript available on Substack Important links * James his agency, Previously unavailable (Great work) * Future demand, the book we discuss * Watch the video interview here Learn brand strategy Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com