Description
What we talk about
* The importance of brand health and what it means
* How to do brand tracking using survey tools
* The different metrics like awareness, category entry points, …
* How to analyse brand tracking results
* Common pitfalls
Important links
* Jenni’s latest book: Better brand health, a must-read!
* Jenni on LinkedIn
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A deep dive into brand architecture and how to use it to strengthen your brand positioning
Show notes
* Felicia on LinkedIn
* The Morningstar case study by Creative business company
Brand strategy course
Activate your strategic brain and level up your creative business. Find courses on brand...
Published 05/05/24
In this episode, we discover the power of ‘associative attention’, a framework developed by Max Stricker and Samuel Brealey. It zooms in on the importance of not only getting attention but the right type of attention through strong association.
Show notes
* Associative Attention Paper &...
Published 04/21/24