In this episode, Jo & Vicky talk about improving your lead generation and getting in front of people who want your service, piquing their interest and persuading them to get in touch, so that you can turn them into customers. Jo & Vicky share how they have done that in their businesses. This episode will provide you with  5 simple tips that will immediately improve the effectiveness of your lead generation so that you can secure more business. KEY TAKEAWAYS Lead generation is essentially how you get new customers. Show your face. If you can, include a family picture. People want to know who they are hiring. Use your name, not just your business name. Look at your website from a client's point of view. Can they easily navigate it and find what they need? Making your qualifications and awards the focus of your website will not help potential customers find what they need from you. Remove the fluff and learn how to write copy that sells. Ask how people found you and focus on improving that lead source e.g. Google Maps and Facebook. Put in place prompting processes. That makes sure that you touch base with customers regularly. Ask for reviews and reply to them. Don´t ignore negative reviews. Jo & Vicky explain how to tackle them in a way that will help your business. BEST MOMENTS ‘When it is full of dog pictures, it actually turns people off, because there is no way for them to know who they are going to be working with. ´ ‘You really do have to start thinking about that customer journey.’ ‘Identify your main traffic driver… ask where are people finding me?’   EPISODE RESOURCES How to Write Copy That Sells - https://www.amazon.co.uk/Write-Copy-Sells-Step-Step/dp/B07VFQBXB7 SOCIALS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness https://www.caninebusinessacademy.com/  https://www.facebook.com/groups/caninebusinessacademycommunity/  ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts!  Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.