In this episode, Jo & Vicky are joined by Sarah Whitehead, an internationally renowned canine behaviour and trainer, speaker, and author. She started working in the industry 35 years ago when only Barbara Woodhouse talked about dog training. At that time, hardly anyone had heard of positive reinforcement clicker training.  Sarah talks about what working in the industry was like. She, Jo & Vicky discuss how to manage the fact that working as a dog trainer is so stressful and how to...

In this episode, Jo & Vicky talk about dog training from a client's perspective. They are sitting down with Jess Bolton, who is an author, podcaster and content creator who mostly works on Instagram. Through these mediums, she has been telling the story of Jess her very anxious 10-year-old whippet and their new anxious dog Otto. Sharing her experiences and those of other owners of anxious pets. Jess explains how specialist trainers have helped her and her husband to understand their...

For this episode, Jo & Vicky are joined by the very intriguing Caroline Griffith who is known as The Spiritual Dog Trainer. She is the founder and owner of Canine Flow, which is a way of understanding, training, and being with dogs that is unlike any other. It is a unique spiritual approach that strengthens your connection with your dog and others. Caroline explains how she learned to do this and how you can do the same. She shares the details of what people learn in her retreats....

In this episode, Jo & Vicky talk about improving your lead generation and getting in front of people who want your service, piquing their interest and persuading them to get in touch, so that you can turn them into customers. Jo & Vicky share how they have done that in their businesses. This episode will provide you with  5 simple tips that will immediately improve the effectiveness of your lead generation so that you can secure more business. KEY TAKEAWAYS Lead generation is...

In this episode, Jo & Vicky are joined by Tarendeep Kaur, a highly experienced content creator and social media management consultant. She works with small female-led businesses that are struggling to be visible online. Providing them with a service that is tailored to their needs and is designed to take them from small beginnings to having a huge online presence.  Tarendeep shares her journey, including how she tackled imposter syndrome and overwhelm. As well as sharing some fantastic...

Tune into this episode to learn all about, mood hoovers and life laundry. Jo & Vicky are both using these techniques to boost their drive and energy, which is enabling them to build their businesses much faster. You can do the same. They share ways for you to surround yourself with people who build you up and support you. Positive people who understand and believe in what you want to achieve. When you feel positive, good things happen. KEY TAKEAWAYS If most of the conversations you...

In this episode, Jo & Vicky sit down to talk with Kelly Gorman Dunbar from the USA who after a long career is now mainly mentoring other trainers. They discuss qualifications, the importance of networking, training and coaching techniques, public perception and finding your niche.  Kelly clarifies what the difference between trainers and behaviourists is. She also talks about finding your niche, acquiring the business skills you need, setting boundaries and time management. KEY...

In this episode, Jo & Vicky sit down to talk with Lauren from Dog Mum Mindset. They dig into her journey from using her animal behaviour degree to run puppy classes into working nationally, doing a bit of TV and event work then taking her business online. Lauren explains how she set up her business, then used networking to get known in the industry and built the foundation for being able to offer her services 100% online. A decision she made so she could reach and help more clients and...

In this episode, Jo & Vicky talk about how fear stops us and our businesses from growing. They share some of the fears they had about their dog businesses and explain how they managed to overcome them and what happened when they did. They cover overcoming a fear of investing in your business and other common financial worries, especially those that affect those working in the dog industry. As well as explaining how to overcome that fear and begin to take risks that pay off in both your...

In this episode, Jo & Vicky are joined by Charlie Day who is a sales guru. She is an energy force to be reckoned with who built 3 highly successful businesses from the ground up when she was 21. Getting them off the ground taught her that she had a passion and talent for sales. Today, Charlie helps all kinds of businesses to explode their sales. People are reluctant to sell, they hate hearing that someone does not want what they offer, so avoid having sales conversations. Charlie...

In this episode, Jo & Vicky share the results of the poll they recently did on Facebook to find out why people became dog professionals. This question generated some interesting results and revealed a common issue that stops many people from earning enough from their business. They explain what this issue is and how to avoid falling into the same trap. As well as sharing how to make sure that you don´t undervalue what you are offering and can attract clients that are a good fit for you...

Today, Jo & Vicky are joined by Jo-Rosie Haffenden, co-founder of SOCs, sometimes TV presenter, animal behaviourist, International speaker, mondioring competitor, author, dog owner and single mum. Their sometimes-controversial discussion sheds a huge amount of light on the state of the dog training industry. They talk about a wide range of subjects. Including the pros can cons of using the balanced and positive approaches and challenging the traditional ways of doing things. As well as...

In this episode, Jo & Vicky delve into the scary world of burnout and overwhelm. Something they have both experienced. They explain the circumstances that led to this situation and how to avoid the same thing happening to you. As well as discussing strategies that anyone can use to regain control so that they can once again fall in love with their business. They cover building up your skills, working on your mindset, self-care, dealing with doubters and people who do not take what you do...

In this episode, Jo and Vicky look at the sales versus booking processes debate and discuss how to attract the right type of client and sign them up. Jo and Vicky explain how to demonstrate that you are the solution to their problem or need. They also cover, not appearing desperate or opinionated, using the right language, active listening, and the best way to take payment. KEY TAKEAWAYS If you think you are charging too much that will come over in the way you respond. Understand your...

This episode is all about developing the right mindset to create a successful dog business. The way you think directly impacts the way you live and work. Jo & Vicky explain how to think about your business in a way that sets you up for success and higher profits. With the right mindset, you will become financially secure and have more time for your family. You will also be profitable enough to be able to invest in providing your dogs with even better facilities and levels of care....

This is the first episode of the Let's Talk Dog Business Podcast. Jo & Vicky introduce themselves and explain how this podcast will help you grow your dog business to six figures.  Even this first episode contains important information that and dog entrepreneur can benefit from. Including developing the right money mindset and balancing the needs of your dogs, your clients and yourself. Regardless of what type of dog-related services you offer, or what stage your business is at, this...

In this episode, Jo and Vicky talk about nightmare clients. They explain how to identify which clients you can help and which you should not be working with, how to manage expectations and how to say no when you need to. As well as sharing practical tips you can use to read people better and manage awkward situations tactfully. KEY TAKEAWAYS Most of the time when you look at the situation in a neutral way you realise that it is not that the client is annoying, it is often your reaction...

In this episode, Jo & Vicky talk about how putting yourself in your client´s shoes and really understanding them benefits you and your business. In particular, when you are trying to attract new clients.  The also explain why becoming a generalist and offering too many different services is so bad for you, your business, and your clients. Then explain how to focus on the services you like to offer, the things you are good at and love. Services that enable you to enjoy your work and earn...

HOST BIO Meet Jo and Vicky, your dynamic podcast hosts with a passion for transforming dog trainers into thriving business owners. Jo's strategic planning expertise empowers trainers in client acquisition, sales, and efficient operations making business building fun and easy whilst always working towards your dream goals. Vicky, a sought-after trainer, shares her practical knowledge and hands-on approach, drawing from her successful transition to a profitable business that prioritises...