#531: Finnair Launches Finnair Plus
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Description
Today we’re delighted to be meeting Finnair, one of the world’s oldest airlines, founded 1923, which operates a network connecting Europe, North America and Asia from its Helsinki hub.
Today, we’re meeting Valter Sandell, who is leading the loyalty and membership strategy for Finnair Plus, a loyalty programme which has undergone comprehensive changes to its design and strategy just recently in early 2024.
Show Notes:
1) Finnair
2) Valter Sandell
3) Finnair Plus
4) Watch the full video interview at www.Loyalty.TV
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