Dan is a seasoned veteran of growth marketing and analytics space. He is also the CEO and Founder of McGaw.io, a marketing technology and marketing analytics agency. He previously served as the Head of Marketing at Kissmetrics and spent time as a mentor at 500 Startups. Dan is here to give insights into understanding Martech environment, building Martech stack and Customer Data Platforms (CDP). Tune in to learn the benefits of short-term investment in building the right infrastructure of data governance to pick up speed and join the 'hipster stuff' of Artificial Intelligence (AI) in couple of years. In addition to the many tools Dan recommends for integrating automation into your business processes. Specifically, in this episode we discuss: · What are the growth areas in the Martech space from the data governance tools to machine learning and AI · How organisations should consider change management in their business processes · Why it is important to organisations to have a vision and a plan on their landing point to decide what fit for purpose infrastructure and system they need to invest in · The importance of the agility in picking up project management trends · Different examples on types of CDPs To lighten things up at the end, don't miss Dan's answers for the usual three quick questions: - A business book you recommend? - The Hard Thing about Hard Things by Ben Horowitz - Person to follow on social media or digital media? - His Linkedin, Scott Brinker, and The Marketoonist - One on One dinner with a living person? - Melania Trump