From selling his girlfriend's jewellery on an online marketplace, to Chief Marketing Officer at Booktopia, Steffen Daleng has had experience in multiple roles and countries. With an original budget of $10 a day, tune in to hear Steffen share the Booktopia story, along with his personal career insights and the importance of putting the customer first. In this episode, we discuss: - The differences in marketing approaches between countries - How COVID-19 impacted the online book sector - The...

Dan is a seasoned veteran of growth marketing and analytics space. He is also the CEO and Founder of McGaw.io, a marketing technology and marketing analytics agency. He previously served as the Head of Marketing at Kissmetrics and spent time as a mentor at 500 Startups. Dan is here to give insights into understanding Martech environment, building Martech stack and Customer Data Platforms (CDP). Tune in to learn the benefits of short-term investment in building the right infrastructure of...

Pip Arthur unpacks the Microsoft story, sharing how a new mission and cultural change has created the transformation they have become known for today

This episode today is for agency owners and agency personnel. Peter Levitan is the founder of Peter Levitan & Co and author of "The Levitan Pitch Buy This Book Win More Pitches". He is a seasoned advertising agency business development consultant with 30 years of agency experience including building his own agency and managing business development at Saatchi & Saatchi Advertising Worldwide. He shares his insight from each stage of his career and how to build value to drive leads...

Pamela Bishop is the CMO of Blooms the Chemist. Whilst she is from Ireland, she has spent the last 14+ years in Australia. Her career began in retail working for a pharmacy which then led to store manager followed by Pamela entering the corporate side of pharmaceuticals. She spent 10 years in merchandising and supply chain for Bloom's, followed by 4 years leading the merchandising and marketing team. More recently, this year she was promoted to CMO, leading marketing and communications with a...

If you want to hear tips and advice from an individual with a varied career background in marketing, this episode is for you! Mat Zucker is a recognised creative, an industry leader in advertising and sales and now a partner at a global management consultancy, Prophet. With a wealth of career experiences across different fields, Mat shares his insight and lessons learnt from each stage of his career and the inevitable need to be resilient and adapt to a rapidly accelerated environment. In...

Author, speaker and serial entrepreneur Joseph Jaffe is back on the podcast. This time, Joseph is delighted to share his most exciting project to date, CoronaTV - a weekly podcast about hope, positivity and optimism with a touch of marketing. Since Covid changed life as we know it, Joseph has been on a mission to rediscover his own purpose while providing inspiration and motivation to the community wide and far. Together with some of the very best marketers, thought leaders and speakers...

Dan Monheit is the co-founder of Hardhat agency in Melbourne. Having started the agency fresh out of university, Dan has since had 15 years in the industry. Over the years he has seen the agency transform from a digital agency to a creative agency. At the centre of this transformation has been technological advancement coupled with the understanding of customer behaviours. Over the last 9 months Dan has seen the future of work evolve. Dan has his own podcast called Bad decisions which breaks...

Cassie Roma founded CR&Co in March 2020, bringing people in project by project to create authentic stories. She has been the chief storyteller for brands big & small, global & local, for over a decade now. Cassie has lived in Auckland for over 20 years and started her career in local council which taught her how to tie in marketing and advertising into the broader business structure. Following this, she has had a range of experience across the tourism, power, media and retail...

Bronte Neyland is the Vice President at Future Students and Marketing at Victoria University (VU). With nearly 20 years' experience in the higher education sector, Bronte has been instrumental in driving strong international growth, focusing on innovative strategies to improve student load, revenue growth and VU's international reputation. The international student sector has been described as one of Australia's largest exports, valued at nearly $40 billion. Building on her own experience as...

Ben Lilley is the Creative Chairman at McCann. Ben started out as a creative with some of Australia's leading agencies, including George Patterson Y&R, McCann and DDB, before launching SMART in 2000. SMART was recognised in numerous local and global creative, effectiveness and agency of the year awards, as well as the BRW Fast100 and B&T Employer of the Year awards. Ben became Chairman and CEO of McCann Australia after they bought SMART in 2011. Over the following 7 years, McCann...

Will Leach is the Founder and CEO of the Mindstate Group and TriggerPoint. Will is also the author of the bestselling book "Marketing to MindStates: a Practical Field Guide to Applying Behavioural Design to Research and Marketing" and a 2-time winner of the EXPLOR Award for behavioural science research innovation. Will has over 25 years of behavioural insights experience and is a behavioural design instructor at the Cox School of Business BLC at Southern Methodist University and Texas...

Have you ever browsed online for a pair of those black shoes, and whether you've purchased them or not, continue to be served ads for those black same black shoes wherever you browse online? This episode is for you. Donny Dvorin is an industry leader in advertising technology sales and a marketing consultant with over 18 years of experience in media and advertising. Donny is the General Manager of Never Stop Marketing, where he leads the Research & Insights unit and the Head of Sales at...

Greg is the founder of independent company The Nest Consultancy specialising in Pitch Doctor projects, PR/Marketing plus Training & Development. Greg started his advertising career in despatch at McCanns in 1973. In Greg's 40+ years in advertising, he has worked for a number of high profile creative agencies; DDB, Burnett's & JWT. In this episode we discuss: • Significant changes in the agency landscape has faced over the last 40+ years. • How the introduction of automation and...

Mark Cichon is a well-known business and marketing strategist. Being in the industry for over 15 years he is well versed in industry knowledge having worked with big brands such as KWP and Wringley&Mars. He has also worked alongside direct marketing promotional agencies and has played the role of Strategic planner for creative agencies. In the last few years Mark has moved on to consulting in order to bridge the gap between marketers and agencies, encouraging better collaboration between...

Author of 'Hooked' and 'Indistractable', speaker, teacher, and behavioural design consultant. As a behavioural designer, Nir has always been interested in the intersection between of psychology, technology and business. Nir taught at Stanford Graduate School of Business and later at Hasso Plattner Institute of Design at Stanford, and during his time in these institutes he came to understand the psychology behind how to make the kind of products and services that build healthy habits in...

Matt Williams is the Managing Director of Marketing & Revenue at Optus. Matt arrived in Australia and joined Optus just over a year ago. Prior to this, he developed rich global experience and cross industry knowledge in New Zealand and Europe. During his time in Europe, he worked in banking and consulting sectors. Majority of his career was spent at Vodafone, where Matt lead the group in a several roles across marketing in both local and African/Asian markets. In this episode we...

Tom Roach is a well-recognised marketing strategist who has been in the advertising industry for just over 20 years. Tom has worked with many infamous and successful brands, but perhaps his most proud campaign was Sainsbury's "Try something new today" that delivered 1.9 billion pounds of sales. Tom has established himself as a champion for the commercial power of creativity through his work in London at AMVBBDO, Leo Burnett, BBH and recently adam&eveDDB. Tom also writes his own blog...

Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a "Must-Read Business Book" by Fortune Magazine. He has founded three companies, including the Content Marketing Institute (CMI). In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with CMI's Robert Rose, has generated millions of downloads from over 150 countries. In this episode, we discuss: • The...

Michael Gillespie is the Group Chief Digital and Technology Officer at Domino's. In this episode, we discuss: • The context and overview of Domino's Pizza Enterprises including the 9 markets over which it has franchise rights, namely: Australia, New Zealand, Japan, France, Belgium, Netherlands, Germany, Luxemburg and Denmark. • How Domino's leveraged digital marketing early to improve the customer experience and gain market share. • The nature of Domino's' marketing channels and the...

Eaon Pritchard is widely regarded as an advertising industry authority. Having plied his trade in agencies such as Weapon7 in London and Clemenger BBDO in Melbourne for over 20 years, he writes and appears regularly, addressing the challenges facing the fast-evolving advertising industry. Eaon is also the author two books; 'Where did it all go wrong?' released in 2018 and 'Shot by both sides: What we have is a failure to communicate', released in January 2020. In this episode, we discuss:...

Faris Yakob, award winning strategist, creative director, author of Paid Attention and co-founder of Genius Steals joins us for this week's podcast. We discuss about the fast-changing media & advertising landscape, the value of attention, it's underlying attention economy and its impact on building brands online. Three questions: • A business book you recommend? The Attention Economy and The Range by David Epstein • One person to follow on social or digital media that you think will...

Streem delivers comprehensive and real-time Print, Online, TV, Radio and Social media monitoring and analysis to some of Australia's largest corporate and government organisations. Elgar Welch, CEO joins us today to talk about the Streem Platform, its role in disrupting the media commentary and monitoring market and the shifts in the media sector more broadly. In this episode, we discuss: • Increased demand in media commentary and monitoring, particularly during the COVID-19 Pandemic. We...

Yves Calmette, CMO of WWF Australia and CMO50 Winner joins us this week. With an extensive background in marketing, advertising and communications, Yves shares his experiences working in international advertising agencies, the nuances in marketing between France and Australia and the misconceptions working in the NFP space. In this episode we discuss: · WWF's purpose, the key initiatives and priorities they are working on in Australia and how that has been accelerated with the bushfires and...