Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a "Must-Read Business Book" by Fortune Magazine. He has founded three companies, including the Content Marketing Institute (CMI). In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with CMI's Robert Rose, has generated millions of downloads from over 150 countries. In this episode, we discuss: • The blurring of brands and media companies in the post-internet era • Finding "riches in niches" by identifying your audience and solving their problems • Different ways of monetizing an audience beyond selling more products • Why email remains at the top of the subscriber connection hierarchy Three Quick Questions: • A business book you recommend? Think and Grow Rich by Napoleon Hill (1937) and Principles by Ray Dalio (2017) • Person to follow on social media or digital media? Jack Butcher @jackbutcher • One on one dinner with a living person? Billy Joel To follow Joe on Twitter - @JoePulizzi To find out more about Joe's current writing online or his books, visit https://www.joepulizzi.com/