Michael Gillespie is the Group Chief Digital and Technology Officer at Domino's. In this episode, we discuss: • The context and overview of Domino's Pizza Enterprises including the 9 markets over which it has franchise rights, namely: Australia, New Zealand, Japan, France, Belgium, Netherlands, Germany, Luxemburg and Denmark. • How Domino's leveraged digital marketing early to improve the customer experience and gain market share. • The nature of Domino's' marketing channels and the importance of providing different means by which customers can purchase Domino's' offerings. • Changing expectations in relation to customers' digital experience, particularly the gravitation towards digital purchases. • The challenges with creating a digital customer experience, including generating awareness of digital platforms and driving traffic towards it. • The intersection of 'front-end' ordering process and the 'back-end' supply chain process. • How Domino's has leveraged data and artificial intelligence to manage the supply chain more efficiently. • The importance of maintaining a customer-centric mindset when using customer data. • Domino's' approach to managing digital change and delivering a seamless solution for its customers. Three Quick Questions 1) What business book do you recommend? 'The Hard Thing About Hard Things' by Ben Horowitz 2) Who is one person to follow on social media? Toto Wolff 3) If you could have dinner with anyone, who would it be? Elon Musk To learn more about Domino's and its offerings, visit www.dominos.com.au You can follow Michael Gillespie on LinkedIn.