Donny Dvorin talks about the value of preserving privacy in advertising technology
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Description
Have you ever browsed online for a pair of those black shoes, and whether you've purchased them or not, continue to be served ads for those black same black shoes wherever you browse online? This episode is for you. Donny Dvorin is an industry leader in advertising technology sales and a marketing consultant with over 18 years of experience in media and advertising. Donny is the General Manager of Never Stop Marketing, where he leads the Research & Insights unit and the Head of Sales at Brave Software, a privacy focused web browser that results in a faster, safer online experience which puts the privacy back in the hands of the user. In this episode, we discuss: • The power of blockchain in marketing, the exchange of payment for your attention • Stripping back the cost advertising technology away from the 'middle-man' • The potential impacts of data privacy legislation on advertising technology and why the consequences are global • Giving back the power of targeted advertising to the user, allowing them to opt-in and be rewarded for their attention • How harnessing the power of privacy can result in a better customer for your business Three Quick Questions: • A business Book you recommend? - Bitcoin Billionaires by Ben Mezrich • Person to follow on social media or digital media? - Jeremy Epstein (you can sign up to his daily blog at: https://www.neverstopmarketing.com/our-team/#leaders ) • One on one dinner with a living person? - Elon Musk To follow Donny on twitter - @DonnyDvorin To find out more about Brave Software's fast, privacy-oriented browser or to contact Donny, visit his LinkedIn profile - https://www.linkedin.com/in/donnydvorin
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