Pamela Bishop talks marketing in pharmaceuticals
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Description
Pamela Bishop is the CMO of Blooms the Chemist. Whilst she is from Ireland, she has spent the last 14+ years in Australia. Her career began in retail working for a pharmacy which then led to store manager followed by Pamela entering the corporate side of pharmaceuticals. She spent 10 years in merchandising and supply chain for Bloom's, followed by 4 years leading the merchandising and marketing team. More recently, this year she was promoted to CMO, leading marketing and communications with a huge focus on corporate social responsibility. Pamela has had a long and continuing stint at Blooms the Chemist having been there for the last 14 years. The key for Pamela is putting customers at the forefront of all that Blooms the Chemist does. In this episode, we discuss: - The retail landscape and an omnichannel approach - Shift in the landscape- migrating to online business. - Disruption and tech as an enabler of rapid change in retail. - Retailers responsibility amidst rapid change. - Retailers and exec need to keep their fingers on the pulse of changes, so they are not left behind. - Most vulnerable categories: All. Department stores have been battling disruption for a long time now, they were once empires and now they are struggling. Consumer habits have changed, there is more online shopping. - Overview Pharmacy industry and Blooms the Chemist - Physical availability for the pharmacy industry. Convenience as a major determinant. - Relationship between customer and pharmacists as key. - Major category and segments within the pharmacy industry - E-health and digital transformation post COVID. - Blooms Brand strategy with a focus on people. - Support for community during COVID. - Moving from print media to digital media in order to reach customers in a way that meets their needs - Positional and solutional based marketing - Drivers behind Blooms Loyalty scheme. - Working in the pharmacy industry during COVID. - Adapting and becoming agile in order to serve customers in short notice during COVID - Future of the pharmacy sector and the affects of the vaccine. - Key innovations and changes for 2021 Three Quick Questions: - A business Book you recommend - 7 Habits of highly effective people: Stephen Covey - Person to follow on social media or digital media? - Ariana Huffington - One on one dinner with a living person? - My family in Ireland. It's by dads birthday so would like to have taken him for a birthday dinner. To find out more about Pamela or to contact her, connect with her on LinkedIn: https://www.linkedin.com/in/pamelasiobhainbishop/
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