Episodes
Robert Rose, author, speaker, founder and chief troublemaker at the Content Advisory - the education and consulting group with the Content Marketing Institute, joins us for this week's podcast. Using his in-depth knowledge of how to operationalise and make functional content strategies in marketing communications, we discuss the fascinating history and evolution of media and marketing. In this episode, we discuss: ยท What the future of virtual conferences may look like in a post COVID-19...
Published 07/19/20
Jude Leon, Head of integrated marketing communications at The Australian Red Cross Lifeblood shares her insights about improving customer experience at Redcross to bolster donor numbers. Highlights of the episode: 1. Roles: Great mix of industry experience across different sectors such as retail, fast food, finance, utilities etc. Diversity and breadth of experience has been really valued by employers in recent times. 2. Marketing mantras: Learn a lot about the complexities and how...
Published 07/12/20
Introduction: Monty has over 20 years' experience in designing, building, transforming and operating digital businesses at some of Australia's largest organisations and is currently the Chief Digital Officer of TELUS, a large telecommunications company based in Canada. His career spans over 20 years with an intersection of business and technology. He started at NAB in a contact center environment, then co-founded National Australia Bank's direct bank UBank and worked at Telstra running...
Published 07/05/20
Emily Kucukalic, founder and CEO of Brand New You talks about the relevancy of personal branding and how the pandemic has changed it be more important than ever
Published 06/28/20
Sherilyn Shackell, CEO and Founder of the Marketing Academy talks about shifting role of a CMO to that of driving organisational success and change and her purpose of 'turning the marketing talent of today into the leaders of tomorrow"
Published 06/21/20
Podcasting legend and pioneer, Bob Knorpp in this latest episode of Lets Talk Marketing shares his views on why podcasting continues to be one of the best ways to build an audience with content.
Published 06/14/20
Chris Savage, founder of "The Savage Company" dives deep into the skills that marketers will need to be future-fit
Published 06/08/20
Scott Brinker, Godfather of Martech shares his insights on the changing landscape of the Marketing tech sector as firms continue to embrace digital operations and digital customer experience
Published 05/31/20
Matt Allison, Founder of Ubiquity Lab talks about creating valuable content experiences underpinned by customer insights
Published 05/24/20
Entrepreneur and author, Neal Schaffer deciphers the power of influencers on engagement and brand building
Published 05/17/20
Trevor Young, founder of Digital Citizen and author uncovers the complexities of content and how businesses should approach content marketing
Published 05/10/20
Brent Coker from University of Melbourne dives deeper into the mysteries of the human psyche, what makes consumers tick and how that heavily influences brand and marketing
Published 05/03/20
Jeremy Brook from Deliveroo shares his views about strategy and brand's purpose to combat the increasing competition whilst adapting to the current crisis
Published 04/26/20
Co-host of "Marketing over coffee" and Partner at Trust Insights, John Wall talks about using predictive algorithms, artificial intelligence and machine learning to give brands valuable, ongoing insights into customers
Published 04/19/20
Kelly Wahlder, Executive Vice President of Core XM and Brand Experience at Qualtrics, joins us in this latest episode to discuss how far we've come with respect to brand and customer experience and the future trends to expect and stay on top of it
Published 04/12/20
Aarron Spinley, a leading growth futurist discusses what Experience Antropology, Digital Darwinism means for organizations and how we can prepare ourselves to stay relevant in unpredictable times
Published 04/05/20
Craig Badings from SenateSHJ discusses the 2020 Reputation Reality report and the effect crisis' have on reputation
Published 03/29/20
Dr Ryan Wallman discusses the importance of satire in brand building and how to get it right
Published 03/22/20
Jon Lombardo and Peter Weinberg from LinkedIn's thinktank B2B Institute discuss how a balance between long term branding and short-term activation is critical for B2B businesses
Published 03/14/20
Rishad Tobaccowala, Chief Growth Officer of Publicis Group talks about benefits of finding the proper balance between human intuition, creativity and data driven insights for successful business transformations
Published 03/08/20
Rob Loewenthal, Founder and CEO of Whooshkaa discusses what's driving the increasing popularity of audio storytelling and how podcasts are changing the game for marketers.
Published 03/01/20
Rory Sutherland, Vice-Chair of Ogilvy in the UK , TED Talks star and advertising legend discusses 'unseen opportunities' in consumer behavior and its impact on marketing outcomes.
Published 02/23/20
Brent Smart, CMO, IAG shares his insights on the marketing link between brand building and understanding customer emotions.
Published 02/16/20
How do you market from an issues-led perspective rather than a product or a service? CMO of Mercer Natalie Truong discusses marketing trends and campaign strategy.
Published 02/09/20
Andrew Cosgrove, Global Consumer Knowledge Leader, EY chats to Adam Fraser about customer transformation and shares his insights into current and future consumer trends.
Published 02/02/20