If you want to hear tips and advice from an individual with a varied career background in marketing, this episode is for you! Mat Zucker is a recognised creative, an industry leader in advertising and sales and now a partner at a global management consultancy, Prophet. With a wealth of career experiences across different fields, Mat shares his insight and lessons learnt from each stage of his career and the inevitable need to be resilient and adapt to a rapidly accelerated environment. In this episode, we discuss: •The back story behind his book and expanding on his reflections and key takeaways of each career role •The value of insights to share with others and building reciprocated relationships •Learning how to be invaluable as a 'number 2' and how that sets an individual to be a 'number 1' •The essential need for soft skills to navigate across different careers •When and if it's necessary to move and transition to a different role based on the type of work and the desire to be challenged •How to distinguish between being passionate and what you're good atThree Quick Questions: •A business book you recommend? - Ogilvy on Advertising - David Ogilvy •Person to follow on social media or digital media? - Dave Pell (Find him on twitter at @davepell) •One on one dinner with a living person? - Bob Knorpp who runs the TheBeanCast podcast To follow Mat Zucker on twitter - @matzucker To find out more about his book visit http://bronzeseekssilver.com/ and message him for a secret discount code for the book!