Author, speaker and serial entrepreneur Joseph Jaffe is back on the podcast. This time, Joseph is delighted to share his most exciting project to date, CoronaTV - a weekly podcast about hope, positivity and optimism with a touch of marketing. Since Covid changed life as we know it, Joseph has been on a mission to rediscover his own purpose while providing inspiration and motivation to the community wide and far. Together with some of the very best marketers, thought leaders and speakers (including P&G's Marc Pritchard, NBA legend Jamal Mashburn and rockstar Mark Schulman to name a few), Joseph gives us the authentic, unfiltered stories that truly matters. At a time when brands are struggling to provide genuine connections, Joseph is showing the world what true customer centricity is all about. In this episode we discuss: •The end of the corporate era and why size is no longer a growth enabler •Embracing brand mortality and building organisations that lasts •Mental health, connection and finding your purpose amidst a pandemic •From 'me' capitalism to 'we' capitalism - why brands should be serious about social good •Brand activism, picking sides and joining the conversation Three Quick Questions: •A business book you recommend? - CoronaTV •Person to follow on social media or digital media? - Peter E Rork, co-founder and president at the animal rescue transport organisation Dog Is My CoPilot and Tom Morris, leading public philosopher and pioneering business thinker •One on one dinner with a living person? - Donald Trump Want to get your hands on Joseph's latest book? Check out Built to Suck To watch an episode of CoronaTV, visit www.coronatv.show or subscribe to the show at http://bit.ly/coronatvsubscribe