Faris Yakob talks about the value of "attention" -

Faris Yakob talks about the value of "attention"

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Faris Yakob, award winning strategist, creative director, author of Paid Attention and co-founder of Genius Steals joins us for this week's podcast. We discuss about the fast-changing media & advertising landscape, the value of attention, it's underlying attention economy and its impact on building brands online. Three questions: • A business book you recommend? The Attention Economy and The Range by David Epstein • One person to follow on social or digital media that you think will add value to the audience? Rachel Mercer Head of Planning at R/GA • if you could have a one-to-one dinner with any living human being on the planet who would you choose? Donald Trump or Banksy

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