Bronte Neyland is the Vice President at Future Students and Marketing at Victoria University (VU). With nearly 20 years' experience in the higher education sector, Bronte has been instrumental in driving strong international growth, focusing on innovative strategies to improve student load, revenue growth and VU's international reputation. The international student sector has been described as one of Australia's largest exports, valued at nearly $40 billion. Building on her own experience as a former expat in Japan, Bronte emphasizes the importance of empathy when it comes to successful marketing and the power of real-time data to transform student experiences. In this episode, we discuss: •Campaign focus vs brand building: the best strategies to attract new students •Social listening and the art of collecting actionable insights •How Covid-19 is changing higher education for the better •Victoria University's block model and the future of education Three Quick Questions: •A business book you recommend? - Drive: The Surprising Truth About What Motivates Us, by Daniel Pink •Person to follow on social media or digital media? - Andrew Norton @ https://andrewnorton.net.au/ •One on one dinner with a living person? - David Attenborough Want to learn more about Bronte Neyland? Visit https://www.linkedin.com/in/bronte-neyland-1513b9b/ To learn more about Victoria University, visit https://www.vu.edu.au/