In this episode of the Level Up Show, Edward is joined by Brynne Tillman, "The LinkedIn Whisperer," CEO at Social Sales Link, and host of the Making Sales Social Podcast. When you earn the right to have a conversation with prospects by bringing value, you open up the relationship to even bigger sales conversations. Another critical part of earning bigger conversations is social listening so you can find out what your prospects care about. You don't even need to be connected as clicking on Activity shows you what they've shared already. Another strategy is to create a poll that engages your target audience to gain insight on what they want and how they work.