This season's Level-Up Your Marketing podcast has been a fun ride and in this episode we look back at all of the tools and tactics we've discussed and how it fits into the bigger picture. Although it's the season finale it's a great place to start - you can pick and choose which episode to listen to next! Enjoy. Have marketing questions? Drop us a note on social media @twofouronebranding - we’ll get right back to you. If you like this and want to work with Vicki & Laura, you'll...

Are you spending money on areas of marketing that aren't bringing you any real return on investment? Do you know which of your marketing efforts are really paying off well? In this episode we'll talk through why it's important to keep an eye on your marketing numbers so you can be sure that you're not spinning your wheels with no return or reward. Marketing can be time consuming, and you want to know that it's paying off. So please lean in, listen in and level up! Have marketing...

You've heard people referred to as a thought leader but have you ever considered that you might be one? A thought leader is someone with a positive reputation for helping others with their knowledge and insight. Listen in to learn how YOU can become a thought leader in your space. Have marketing questions? Drop us a note on social media @twofouronebranding - we’ll get right back to you. If you like this and want to work with Vicki & Laura, you'll find them at...

Vicki and Laura are not all about doom and gloom but in this episode you’ll find us talking about how to handle PR when things go wrong. It can be large or small, a mistake or a crisis and to you the business owner it will likely feel worse than it is.  Tune in to know how to react and how to prepare for when it seems like the ‘sky is falling’! Have marketing questions? Drop us a note on social media @twofouronebranding - we’ll get right back to you. If you like this and want to work...

Once you know how journalists think you will never need to pitch again! Every business owner can become familiar and confident with media relations and this episode of Level-Up Your Marketing with Vicki & Laura will help you get there. As former journalists with several years of experience, we share writing tips and thoughts on how to ‘hook and keep’ your reader or viewer engaged from one paragraph to the next.  A journalist knows what makes a good story and what people want to read...

All successful small business startups have a gift to share with their audience, their customers, their community, heck the world! How good are you at sharing that gift beyond your inner circle of existing clients? Lean in and listen in to this episode for ideas on how to publish your gift so that you can make a difference with what you do, for even more people. Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly. If you...

You're likely familiar with the marketing strategy to 'surprise and delight' and there's a science behind it. There's a reason for doing it and in this episode of Level-Up Your Marketing with Vicki & Laura, we share a little insider information about the value of surprise and delight and why it should feature in your plans for 2021 and beyond. We'll share ideas of how you can use this strategy and a good mindset to adopt when executing it. Tune in! Have marketing questions? Drop us a...

A kid who fixed neighbour's lawnmowers for money at age 10 who went on to become a creative mastermind and successful entrepreneur working with Bermuda's biggest brands... and a kid who grew up without a TV who became a television reporter and producer! These are the stories of Vicki & Laura and in this show they'll help you define what makes up your own story, and they offer advice on how to use it effectively in your marketing. Have marketing questions? Drop us a note on social...

Since time began storytelling has held a powerful place in communications. Stories can conjure images and feelings, trigger the imagination and inspire action. In this episode we share some of the reasons that stories hold such power... listen in. Once upon a time... Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll find them at...

You're sitting on a great business idea but you don't want to tell anyone in case they steal it and do it for themselves. In this episode of Level-Up Your Marketing we discuss how to get great value from collaborating on ideas, events, projects and promotions. Our own personal story is one where our startup success was only possible through collaboration and today we're sharing many of the reasons why there is power in collaboration. So if you'd like to know more, lean in, listen and...

One of the most commonly overlooked steps when launching a business or a new product is to first build your audience. It can result in a failed launch and a broken spirit. In this episode we'll share more about this and other mistakes that when you're aware of the, you'll be able to avoid. A launch campaign should be fun and exciting. Listen in to make yours more fun and fulfilling. We share stories and examples of the importance of testing your product or service before launch. Plan...

Did you know that 93% of New Year's resolutions fail by January 15? How can we become more successful? It's no wonder dreamers get a bad name. Because dreams without plans are just that dreams, no action, just a wonderful wish. So start this year by setting goals to achieve your dream, then make a plan to achieve those goals. That's what this episode is all about. It's exciting to think that we really can do whatever we set our intention to. 

Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league

Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league

Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league

Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league

Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league

Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league

Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league

Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league

It’s this time of year when we start thinking ahead - dreaming - planning - scheming! What can we manifest in the coming year? Well we’re discussing exactly that in this podcast - what does it take to set yourself up for success this year? What kind of business are you shaping? How do you make that happen? We’ll share with you what each show of the season will be about, to tease you with some fresh ideas. We’re live on IBGR radio each week and the show is released as a new podcast the...

What does it mean to engage your clients and why do we care? Listen in to this show to discover more about audience engagement by being authentic you and share some vulnerabilities. We discuss the power of storytelling & sharing behind-the-scenes content. As well as the value of building brand ambassadors. Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll...

What does it mean to engage your clients and why do we care? Listen in to this show to discover more about audience engagement by being authentic you and share some vulnerabilities. We discuss the power of storytelling & sharing behind-the-scenes content. As well as the value of building brand ambassadors. Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll...

What does it mean to engage your clients and why do we care? Listen in to this show to discover more about audience engagement by being authentic you and share some vulnerabilities. We discuss the power of storytelling & sharing behind-the-scenes content. As well as the value of building brand ambassadors. Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll...