The fight against ad fraud in 2024 requires a new approach. In our latest Life in Digital episode, we spoke to Elliot Hill, CMO at VeraViews, about how innovative technology and working as a community can help the advertising industry to tackle this growing threat.
Elliot Hill:...
Published 04/09/24
On today’s episode, we’re joined by Emma Lacey, Senior Vice President at Zefr — a frontrunner in responsible, brand-safe marketing that enables transparent, content-level targeting and measurement solutions across walled garden platforms.
As online misinformation becomes increasingly complex...
Published 03/05/24