Siobhan Murray is the founder of 23 The Agency, which is the agency I work with, and one of the founders of Mantra Official. In this episode we speak about her really interesting career to date, as well as the best way to do influencer marketing e.g. how it can benefit the brand, the creator and the consumer. But I also wanted to learn more about creating a viable product-led business like Mantra, all while juggling family-life. Once again this episode is sponsored by Whoop. If you would like to start tracking your health, wellness and fitness at a deeper level today, go to join.whoop.com/siobhan to get your first month free and a free Whoop 4.0 device on me. instagram.com/23theagency mantraofficial.com Discounts: Flowstate https://flowstate.ie/discount/Lifelessons30 The Furnace: https://www.thefurnace.ie/offers/SuJBdZ4F?coupon_code=LIFELESSONS