Episode 113 Welcome to another epic episode of The Mortgage Loan Officer Podcast, with your host, Frank Garay. In the latest episode of the Mortgage Loan Officer Podcast, we delve into the transformative power of AI in converting online leads into tangible business opportunities. Our esteemed guest, Chris Johnstone, a visionary in the mortgage industry, shares invaluable insights on enhancing online lead conversion rates. Throughout the interview, Chris highlights the three critical components necessary for maximizing online engagement and conversion. He further explains how The Mortgage Marketing Animals, alongside their advanced AI CRM system, impeccably integrates these elements to guarantee unparalleled lead conversion success. For those eager to witness the future of mortgage lead management, Chris extends an invitation to explore the capabilities of AI in revolutionizing customer interactions at http://LOCRMDemo.com Join us in this insightful episode to discover the strategies that are setting new benchmarks in the mortgage industry. Schedule a one-on-one free coaching call, click here or visit DailySuccessPlan.com.