Marissa Thomas, CMO of Good Loop, discusses the company's mission to make media more good by focusing on purposeful advertising. Good Loop offers good formats, audience targeting, and measurement to help brands do good and reach audiences in meaningful ways. Marissa shares her love for the industry's reach and the opportunity to communicate better. She also highlights the challenges and misgivings she has, including the industry's focus on self-congratulation and the need for more meaningful conversations and actions. The conversation explores the need for bottom-up change and fresh ideas in the advertising industry, emphasising the importance of giving voice to new perspectives and the value of diversity of thought. The idea of rebalancing back-slapping with a focus on improvement is discussed, along with the suggestion of creating a new awards format to encourage reflection and learning from mistakes. Chapters 00:00 Introduction and Overview 01:13 Marissa's Background and Good Loop 05:41 What Marissa Loves About the Industry 08:27 The Power and Reach of Advertising 10:27 Realizing the Influence of Marketing 12:29 Challenges and Misgivings in Marketing 15:21 Practicing What You Preach 21:40 The Industry's Focus on Itself 27:33 Bottom-up change and fresh ideas 29:19 Giving voice to new perspectives 31:47 Rebalancing back-slapping and improvement 34:13 Creating the 'Who's Done Badly' award 36:05 Book recommendation: Brain Surfing 37:14 Book recommendation: Mocky Cherry New York Notes 40:47 Listening to local radio ads 42:18 Favorite campaign: iPod 'A Thousand Songs in Your Pocket' 42:51 Advice to 21-year-old self: No one's going to thank you for working at 1AM Hosted on Acast. See acast.com/privacy for more information.