Dr. Anastasia Kārkliņa Gabriel, a cultural theorist and senior insights lead at Reddit, discusses the power of marketing and advertising to shape culture. She emphasizes the importance of purpose-driven marketing and the need for brands to understand their role in society. However, she expresses concern about a shift in discourse that downplays the importance of purpose and profit. Anastasia highlights the intersection of purpose and culture, urging marketers to critically think about their...

Marissa Thomas, CMO of Good Loop, discusses the company's mission to make media more good by focusing on purposeful advertising. Good Loop offers good formats, audience targeting, and measurement to help brands do good and reach audiences in meaningful ways. Marissa shares her love for the industry's reach and the opportunity to communicate better. She also highlights the challenges and misgivings she has, including the industry's focus on self-congratulation and the need for more meaningful...

In this episode, Greg Hahn, co-founder and CCO of Mischief at No Fixed Address, shares his insights on the advertising industry. He discusses the rapid rise of Mischief and the importance of maintaining a strong culture. Greg emphasizes the need for positivity and gratitude in the industry and the negative impact of excessive competition and pitching. He also highlights the power of creativity in solving interesting problems and the importance of finding your core strength as an agency....

Brad Hiranaga, Chief Brand Officer for Cotopaxi, discusses his transition from CPG brands to the outdoor apparel industry and the importance of purpose-driven marketing. He highlights the role of marketing in shaping company culture and being at the forefront of innovation and consumer trends. Brad emphasizes the need for authentic purpose in marketing and the negative impact of opportunistic brands. He advocates for collaboration and partnerships to create a movement for good. Brad's passion...

Michael Sugar, founder of Sugar 23, discusses the intersection of brands and entertainment. He highlights the power of entertainment to move culture and the potential for brands to participate in this space. However, he also acknowledges the challenges brands face in embracing entertainment, such as the need for education and the friction within organizations. Sugar emphasizes the importance of giving CMOs more space and time to innovate and create meaningful connections with audiences. He...

Cindy Gallop, the founder and CEO of Make Love Not Porn, discusses her love for the advertising industry and the brilliance it requires for success. Cindy discusses the challenges and opportunities in the advertising industry, the need for diversity and inclusion, breaking down stereotypes, creating a culture of accountability, and empowering women in the workplace. She also emphasizes the importance of starting your own industry to drive change. Chapters 00:00 Introduction to Cindy...

In this episode, Brent Smart, CMO of Telstra, shares his insights on marketing, advertising, and creativity. He discusses his favourite Christmas ad, the importance of creating the conditions for great ideas, and his experience transforming NRMA Insurance. Brent also shares his thoughts on the challenges of network agencies and the need for a new agency model. Takeaways Create a culture that is hard on the work but kind to the people to foster creativity.Focus on the strategic fundamentals...

Krystle Watler, Head of Creative Agency Partnerships at TikTok, discusses her career and the state of the advertising industry. She shares her love for creative bravery and the joy that TikTok brings to consumers. Krystle also highlights the need for agencies to evolve and embrace new talent pools. She introduces the One Creator Lab program and her goal to create a framework for rethinking agency operations in the era of TikTok. Takeaways Creative bravery and storytelling are essential in...

In this conversation, Erika Wykes-Sneyd, Global VP and GM of Adidas's Web3 Studio, discusses the convergence of technology and pop culture, the role of Adidas in sports lifestyle culture, and the responsibility of marketers today. She emphasizes the need for long-term objectives and the importance of solving real-world problems. Erica also highlights the waste in marketing and the potential of blockchain and chain technology to create change. She envisions a future where human centricity is...

The former CMO of Airbnb, an AdAge Top 10 Influential Marketer and one of the leading brand experts on the planet shares insights on cultivating world-class creativity and uniting humanity through inclusive, purpose-driven brand strategy. A champion of accelerating diversity in advertising and co-founder/CEO of his own firm, TwentyFirstCenturyBrand, Jonathan is brimming with insights on the role of being a disruptor, on creativity and inclusivity, as well as how to utilize purposeful branding...

Peter Semple is the Chief Marketing Officer at Depop. Having joined in 2019, Peter leads Depop’s global brand and marketing teams, ensuring Depop is reaching and captivating audiences across markets and encouraging mass adoption of buying and selling secondhand fashion. Prior to Depop, Peter spent seven years leading product and marketing innovation projects at Google's Creative Lab in New York and London, working across existing Google products and emergent technologies. He has also worked...

Lindsey is founder of Sunday Dinner, a brand strategy consultancy that helps marketers reimagine the way they plan and organize their teams, partner with agencies, and build the best marketing of their careers. Often dubbed as a ‘CMO whisperer’, her work helps executive clients stay connected to the new ways of collaboration and the ever-shifting advertising partner landscape. Topics we explore with Lindsey:  The need for clients to prepare for the next generation of talent Why there’s a...

Ana Andjelic is the Global Chief Brand officer of Esprit. She has a wealth of experience in the fashion industry, having worked at some of the biggest brands in the world, including Banana Republic, Rebecca Minkoff, and Mansour Gabriel. She is also a sociologist and author of the book The Business of Aspiration. In our conversation, Ana talks about her love of the fashion industry, the challenges of working at a legacy brand, and her vision for the future of Esprit. She also shares her...

Leila is a cultural branding, marketing and business leader with a 25+ year wealth of international hands-on experience of global lifestyle, FMCG and sportswear brands, giving a unique ability to talk the languages of entrepreneurial, corporate and cultural. In this episode, we discuss why brands need to take an always-on approach to ensure they remain culturally relevant.  We also explore Leila’s experiences being a diversity advocate, her love for low key heroes in the industry and why...

Creative Director at Spring Studios Milan, Anouk has conceived and executed campaigns and content for brands such as Bally, Pomellato, Calvin Klein, Birkenstock, Schwarzkopf Professional, Marc O'Polo, Closed, and Nivea.  In this episode, we talk about Anouk’s vision for a more effective approach to client relationships centred around co-creation and psychological trust.  We also explore her experience of switching between the agency and freelance worlds and how life on both sides of the fence...

Executive Director, Brand & Creative for Oatly (North America), Armando has built a career spanning across leading agencies, media players and now ‘client-side’ at one of the most creative brands on the planet.  In this episode, we talk about Oatly’s Department of Mind Control, the primacy of creativity and the importance of diverse talent.  We also explore his experience taking the leap to client-side, de-risking creative instinct through community dialogue and what brands can learn from...

In this episode, we talk about equitable business models and the motivations for Quiet Storm to become an employee trust.  We also dive into her experience balancing motherhood with a successful career in advertising and the privilege of working in an industry that relies on creating emotion.  Where to find Rania: LinkedIn: https://www.linkedin.com/in/rania-robinson-01b68511/ Agency: http://www.quietstorm.co.uk/ Hosted on Acast. See acast.com/privacy for more information.

Alex is the Founder & CEO of WE ARE Pi.  In this episode, we explore why dropping the creative chaos of yesteryear in favour of a methodical formula for ideation is key to enabling diversity.  We also explore why a dogmatic attachment to the past is holding the industry back and what needs to be done to accelerate progress in the industry.  Where to find Alex: LinkedIn: https://www.linkedin.com/in/alexbennettgrant/ WE ARE Pi: http://wearepi.com/  Hosted on Acast. See acast.com/privacy...

Mo is the Founder of Mojo Supermarket. Ad Age's Small Agency of The Year.  In this episode, we explore Mo’s journey and the experiences that drove him to launch an agency that creates the work he’s always dreamed of. We talk about creating an environment in which people can bring their true selves to work, new forms of agency growth and how to prevent adland from becoming a robot industry.  Where to find Mo: LinkedIn: https://www.linkedin.com/in/mosaid/ Instagram:...

Nilesh is the Founder and CEO of OK Tomorrow, a live show for innovation, brand, and creative organizations. He’s also the Founder and CEO of Pragmatic Futurism an applied innovation and emerging technology consultancy. In this episode, we explore Nilesh’s journey from agency to business owner and his unique view of the space between brands, people and technology.  We also explore the lack of IP in the agency world, new talent solutions and overreliance on rockstar creatives.  Where to find...

Grace Francis is the global chief creative and design officer at WongDoody, a creative experience agency with studios in the US, Europe and Asia. Previously Grace held roles at Droga5 and Grey. They guest lecture at University of the Arts London and Hyper Island. In this episode, we explore how seeing an Evian ad about saving a local lido inspired their to start a career in advertising and having to mask their working class background to achieve success.  We also dive into their experiences...

Amibka Pai is the Chief Strategy Officer at Mekanism (Chicago), mom of two, writing about the intersection of motherhood, mental health, equity, and business.  In this episode, we explore Ambika’s experience creating breakthrough work on Frida Mom Breastcare, which involved getting lactating breasts on TV by working with NBC to rethink their policies. She also sheds light on being on the receiving end of sexism and racism in the industry.  Ambika dives into her love for the restless, curious...

Kwame is a creative executive and entrepreneur with a passion for storytelling, design, innovation and purpose. Co-Founder at Kin, a creative company designed to advance social change through culture for brands including Mailchimp, Uber, Delta Air Lines and Ben & Jerry's. In this episode, we explore the highs and lows of Kwame’s entrepreneurial journey, as well as his operating principles for creating a more diverse and equitable creative sector.  We also dive into how the murder of...