Ana Andjelic is the Global Chief Brand officer of Esprit. She has a wealth of experience in the fashion industry, having worked at some of the biggest brands in the world, including Banana Republic, Rebecca Minkoff, and Mansour Gabriel. She is also a sociologist and author of the book The Business of Aspiration. In our conversation, Ana talks about her love of the fashion industry, the challenges of working at a legacy brand, and her vision for the future of Esprit. She also shares her thoughts on the importance of developing an authentic visual aesthetic that's based on consumer tastes and permeates through your brand. This is a fascinating episode that is sure to give you a new perspective on what it takes to execute a strategic rebrand. Where to find Ana: LinkedIn: https://www.linkedin.com/in/anaandjelic/ Instagram: https://www.instagram.com/andjelicaaa/ Twitter: https://twitter.com/andjelicaaa  Linktree: https://linktr.ee/andjelicaaa Hosted on Acast. See acast.com/privacy for more information.