Leila is a cultural branding, marketing and business leader with a 25+ year wealth of international hands-on experience of global lifestyle, FMCG and sportswear brands, giving a unique ability to talk the languages of entrepreneurial, corporate and cultural. In this episode, we discuss why brands need to take an always-on approach to ensure they remain culturally relevant.  We also explore Leila’s experiences being a diversity advocate, her love for low key heroes in the industry and why arcane gatekeeping systems are prohibiting the industry from stepping away from the status quo.  Where to find Leila: LinkedIn: https://www.linkedin.com/in/leilafataar/ Instagram: https://www.instagram.com/leila_fataar/ Hosted on Acast. See acast.com/privacy for more information.