Episodes
Podcast 39 is out now! In this podcast we explore how program managers can ensure that loyalty has a place in boardroom discussions. With Adam Posner and Alan Lias. Click here to register https://newworldloyalty.com/#podcast.
Published 06/29/22
In this podcast explore the ins and outs of loyalty fraud. How does it happen, how can it be managed and what steps can you take to make your programme safe? With Michael Smith, Maciej Tyczyński of Comarch and Nik Laming.
Published 06/07/22
In this podcast we explore learning about loyalty by discussing where loyalty professionals can turn to find out more about our fascinating industry. With Paula Thomas, Graeme Thomson and Adam Posner.
Published 05/17/22
Extra Time! As the discussion often continues after the mics close he is a behind the scenes view of what happened next with additional case studies and content.
Published 04/26/22
In this podcast we explore the phenomenon of open banking and ask if it will really will be the “next big thing” in loyalty? With special guests David John and Craig Grimshaw.
Published 04/26/22
In this podcast we explore the keys to success for loyalty start-ups. On the panel I am joined by two regular contributors, Mark Ross-Smith and Stuart Melim who both have years of experience in loyalty but also have direct experience of building and ultimately selling loyalty start-up businesses.
Published 04/05/22
In this podcast we explore why programmes fail. With Phil Ginter and Alex Tavera the panel uses experience from hundreds of programs to explore what can go wrong and how to address problems early.
Published 03/15/22
In this podcast we will explore informal loyalty programmes and why brands may want to consider covert alternatives to a formal published loyalty strategy. With special guests Phil Gunter, Adam Posner and Mark Ross-Smith.
Published 02/24/22
In this podcast we will explore what action you can take to ensure that your program is fit for 2022. With special guests Adam Posner and Stuart Melim, our very own financial fitness gurus.
Published 02/03/22
In this quick podcast we discuss New Year's resolutions that could make a big difference to your programme in 2022. With many familiar voices including Phil Gunter, David Canty, Stuart Melim, Adam Posner, Simon Morgan and David Feldman.
Published 01/18/22
In this podcast we make our predictions for the loyalty industry in 2022 and have a laugh along the way to. With Phil Gunter, Stuart Melim, Craig Grimshaw, Joanne Ward, Adam Posner and Simon Morgan.
Published 12/17/21
In this podcast we review our predictions for 2021, compare then to what actually happened and have a laugh along the way to. With Phil Gunter, Stuart Melim, Craig Grimshaw, Joanne Ward and Simon Morgan.
Published 12/07/21
In this podcast we break from our usual format to interview loyalty legend Bryan Pearson, bestselling author of The Loyalty Leap and former President of LoyaltyOne. In the podcast we explore Bryan’s career and views on data, personalisation and how the loyalty industry has adapted to change.
Published 11/24/21
In this podcast we explore the unique challenges of building a successful loyalty strategy for a telco or utility companies. With special guests Camilo Courtnay and Charlie Hills. #loyaltypodcast #loyalty #marketing #vodafone
Published 11/08/21
In this podcast we explore the growing phenomena of Business-to-Business loyalty programmes where companies reward clients for purchasing products rather than directly rewarding the end consumer. With special guests Mark Maclure of Stream and our very own Adam Posner.
Published 09/22/21
In this podcast we explore loyalty wallets and ask if they are a threat or an opportunity for programme managers. With special guests Radinck van Vollenhoven of Stocard, Phil Hawkins of Flybuys and Pavel Los from Shell we explore the question with a Global panel with experience from both sides of the fence.
Published 09/02/21
In this podcast we explore if loyalty can have an influence beyond marketing and help solve wider problems with society. With special guests Dave Canty and Adam Posner.
Published 08/11/21
In this podcast we explore how small tweaks to a programme can make a big difference. With special guests Stuart Dinnis, Phil Gunter, Craig Grimshaw and Adam Posner.
Published 07/30/21
In this podcast we explore how merchant funded rewards can drive $ millions in revenue for loyalty programmes and how programme managers can plan for a future without cookies. With special guests James Berry from Collinson Group, James Little from TopCashback and Craig Grimshaw from New World Loyalty.
Published 07/14/21
In this podcast an expert panel explain what blockchain and crypto currency is and how this technology can be best applied to loyalty and loyalty programmes. With special guests @Philip Shelper, @Gabriele Giancola and @Stuart Dinnis. See comments below for links to listen on Spotify, Apple and the web. #loyaltypodcast, #marketing, #loyalty.
Published 06/29/21
In this podcast we debunk some of the myths and miss-understandings that we have seen in our time in the industry. With special guests Phil Gunter, Joanne Ward, Stuart Dinnis, Dave Canty, Craig Grimshaw, Alan Lias, Adam Posner and David Feldman.
Published 06/11/21
Is driving success in loyalty an art or a science? In this episode Alan Lias and Craig Grimshaw explore how creativity plays a critical roll in developing winning propositions and have a good laugh along the way too!
Published 05/25/21
In this podcast we explore the question “is coalition loyalty dead?” As 2018 saw the closure of Plenti in the USA and the sale of Nectar in the UK for just 16% of what it was purchased for 11 years can programmes which allow customers to collect at lots of places survive in 2021? With special guests Caroline Papadatos, Phil Hawkins and Phil Gunter.
Published 05/12/21
In this podcast we explore the secrets to creating a successful retail loyalty programme in an interview with Pavel Loss (Global Loyalty Programme Manager at Shell), Steve Hoban (who helped build the Smart Shopper programme for Pick n Pay in South Africa) and our very own Craig Grimshaw all of which have direct experience in managing award winning retail loyalty programmes around the world.
Published 04/28/21
In this podcast we explore what is next for reward credit cards on both sides of the Atlantic. With guest appearances from Oli Dervey, Kate Morgan and our very own Joanne Ward the panel discuss the impact of interchange, Covid, miles pre-purchase, Klarna and fintec start ups on the reward card industry that generated $990 billion in purchase value in 2018.
Published 04/16/21