Is there a secret sauce to getting canceled or expired sellers to call you? The answer is “yes,” and even better, Dustin Fox has some great ideas and systems to share. Dustin and I share some invaluable insights on attracting expired and canceled luxury sellers with groundbreaking marketing strategies. From using direct mail tactics to leveraging the power of YouTube advertising - we have it all covered. We discuss the real estate success formula, share tips on earning 5-star reviews, and reveal the impact of standing out in the luxury market. You'll also hear about these game-changing strategies' cost-effectiveness and potential return on investment. "We believe a sign in the yard holds more promise than one in the car." - Dustin Fox   Three Key Takeaways from the Episode - How to attract canceled or expired sellers to contact you.- Strategies for creating hyperlocal ads using YouTube and videos. - The secrets to ensuring your direct mails are opened and not discarded.   Link to Dustin's book: https://www.amazon.com/Six-Weeks-Real-Estate-Success/dp/B0CSK2JR24 If you do a screenshot of leaving, Michael’s book review and podcast a 5-star review as well as Dustin’s book and send them to Dustin, he'll share with you those 7 letters that he referenced for the Rubik’s cube letter. Connect with Michael LaFido: YouTube: @MarketingLuxuryGroupTikTok: @LuxurySpecialistInstagram: @LuxuryListingSpecialist