Happy Asian Pacific American Month! In this episode, we dive deep into the critical issue of housing affordability, particularly in high-priced markets, and discuss why agents should join AREAA. My guest, Hope Atuel, the executive director of the Asian Real Estate Association for Real Estate Agents (AREAA), sheds light on the challenges faced by the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities in the housing market.Hope emphasizes the importance of organizations...

What is a luxury home auction and when should your seller consider it? I recently attended a few luxury auctions, and they were great; however, they aren’t for everyone. Today, I’m breaking down why you might want to use an auction and sharing three circumstances when I think an auction house makes sense. First, if your seller wants certainty or they need to see fast…this is a good option. Listen to learn more.   

In this episode, Kacie Anderson and I delve into the transformational effect of their high-value listing appointment one year later. We discuss the challenges, strategies, and successes that ultimately led to an impressive $5.7 million sale and the breaking of a neighborhood record by Kacie. Our conversations shed light on the crucial role of confidence, determination, and support systems in the real estate industry. During our discussion, we emphasized the importance of surrounding oneself...

Are you ready to tap into whole new markets? Our latest video unveils the secrets to attracting buyers for off-market properties, offering a more exclusive route to sale. Learn from real-life success stories how to make your property an irresistible hidden gem. We'll guide you through leveraging your off-market listing to draw in the most serious buyers, ensuring a smoother, more discreet sale process.   Connect with Michael LaFido: YouTube: @MarketingLuxuryGroupTikTok:...

Is there a secret sauce to getting canceled or expired sellers to call you? The answer is “yes,” and even better, Dustin Fox has some great ideas and systems to share. Dustin and I share some invaluable insights on attracting expired and canceled luxury sellers with groundbreaking marketing strategies. From using direct mail tactics to leveraging the power of YouTube advertising - we have it all covered. We discuss the real estate success formula, share tips on earning 5-star reviews, and...

The real estate market is really tight right now. There aren’t a lot of luxury homes for sale, so if you have clients who are looking to downsize or move, they might have trouble finding a place they love. That’s where a reverse contingency strategy can help. Listen to learn more.  Connect with Michael LaFido: YouTube: @MarketingLuxuryGroupTikTok: @LuxurySpecialistInstagram: @LuxuryListingSpecialist  

Are you familiar with NAHREP? Are you a member? If not, you need to listen to this episode with Jason Rivero. Jason joins me on today’s episode for a thought-provoking discussion on NAHREP (National Association of Hispanic Real Estate Professionals). Jason serves as the Executive Director of NAHREP. Our conversation delves into the benefits of NAHREP membership, the evolving trends in real estate, and the potential impact of legal changes on the industry. Jason also provides updates on the...

Dive into the world of unique and memorable closing gifts! We're unveiling the luxurious Lamborghini wine set, a gift that elevates the standard of client appreciation. From crystal glasses to sparkling gold wine, see how we made a client's closing unforgettable. Listen to hear more. 

In this episode, I chat with Heidi Bolyard, residential architect and creator of "Sold by Design," offering real estate agents practical tips on leveraging architecture trends for client value.Explore three key steps for agents to enhance client visualization, emphasizing quality questions, understanding goals, and creating a property vision. Heidi delves into current architectural trends, including energy-efficient homes, tech integration, and the balance of open and private spaces. Discover...

Connect with Michael LaFido: YouTube: @MarketingLuxuryGroupTikTok: @LuxurySpecialistInstagram: @LuxuryListingSpecialist

Have you been using AI in your business? If not, you are missing out on a lot of benefits.In this episode, Rick Janson and I have an in-depth conversation on luxury real estate AI. We discuss the upcoming Luxe AI Certification class, which offers an 8-week course covering various AI topics, including video scripting, blogging, social media management, graphic design, and more.The episode highlights the potential benefits of AI for real estate agents, such as improving listing descriptions,...

Are builder mold concerns throwing a wrench into your property transactions? Mold issues can often put a pause on real estate deals. How should you address this concern proactively? Today I’m sharing a real-life story of a multimillion-dollar home sale affected by builder's mold. Learn how we swiftly addressed and resolved the issue. This will provide invaluable insights for both sellers and buyers alike.    Connect with Michael LaFido: YouTube: @MarketingLuxuryGroupTikTok:...

How have you transitioned in your life?In this episode, we delve into the fascinating world of transitioning from lessons learned from competing in a sport to real estate triumph. Our special guest, Olympic gold medallist Chad Hedrick, shares his inspiring journey from inline speed skating, ultimately clinching gold at the Olympics. We discuss the vital intersection of mindset, hard work, and measurable goals in the realm of real estate. This episode provides invaluable insights into...

What is expected from the buyer and seller during the final walk-through? Both sides have responsibilities they need to uphold during this critical phase of the real estate transaction. It's a pivotal moment where both parties work together to ensure a smooth transition of ownership and uphold the terms laid out in the agreement. Listen to learn what each side is expected to do during the final walk-through.

Join me for an insightful conversation with David Friedman, co-founder of Wealth Quotient, as we dive deep into the minds of high-net-worth individuals. Discover the intricacies of their thoughts, spending habits, investments, and philanthropy in this exclusive discussion.David generously shares invaluable insights into the psychology of ultra-high-net-worth individuals, shedding light on their concerns and offering guidance on how to establish trust with this discerning clientele.We'll...

In this episode, I sit down with Toufic Mobarak, founder of Slydial and a prominent figure in the tech industry, to explore the latest advancements in technology. Our focus is on how artificial intelligence (AI) is transforming the real estate landscape. From cutting-edge communication tools to AI's role in personalization and mass communication, we delve into key strategies agents can leverage to elevate their business.Toufic shares invaluable insights into the future of technology and its...

Are you thinking of selling your home and need to streamline the process with a touch of efficiency? There’s a strategy I learned from a client that can help you do this—it’s an approach inspired by a proven color-coded system. It not only simplifies the often overwhelming task of packing and organizing but also ensures that each item finds its rightful place.  Learn more: https://luxechicagolandhomes.com/blog/sell-with-ease-mastering-the-art-of-organized-packing

First impressions matter not only in human-to-human interactions but also in real estate. I believe many real estate agents leave thousands of dollars on the table because they fail to make a strong first impression on both potential buyers and buyer agents.In this episode, Margaret Gehr of Chicagoland Home Staging and I talk about the power of strategic home staging in the real estate market today. We hear from Margaret Gehr, a seasoned stager with nearly 20 years of experience, as she...

Navigating the final walkthrough in real estate can be a game-changer for both buyers and sellers. I’ll dive into the crucial expectations from both perspectives, offering insights into what buyers anticipate and what sellers need to prioritize for a seamless experience. Discover real-life examples, practical tips, and how effective communication can make all the difference. To learn more and ensure your next closing is a success, have a listen. 

Artificial intelligence (AI) has been a buzzword in real estate. More and more people believe that it's the holy grail for marketing, but according to James, AI is just an advancement of communication. He believes that by strategically integrating the right AI tools, one can assemble a comprehensive system akin to a well-functioning machine. In this episode, James Rembert, aka the Zillow Killer, joins me on the show for an in-depth discussion on the best marketing practices. James shares...

Are you looking for a unique way to stay in touch with your database? Today, I’m explaining a tip you can share with your luxury clients looking to downsize in the near future. This is a great way to provide value and stay top of mind with your clients even if they aren't planning on selling right now. To learn what this moving tip is, check out this episode. 

When you do good to others, good things happen to you. One of our guests today, Michelle Beatty, went out of her way to get a certain lady a particular one-bedroom rental ($5k/month) that nobody was able to get her. The lady was so grateful for what Michelle had done for her. She told her family about Michelle and that landed her a $7,800,000 listing. That listing has in turn also created an opportunity at a $8,000,000 potential client. In this episode, Michele and JR join me to showcase the...

Are you looking to maximize your luxury real estate profits? Today, I’m sharing six essential revenue streams or golden nuggets, you need to be aware of. First, ensure you’re getting the most out of your past clients. You may think you’re already communicating with them, but many agents still leave money on the table.  Listen in and learn more. 

How can I generate more leads? In this episode, you’ll get answers to that question.Kevin Markarian joins me on the podcast to discuss how to 10x your listing appointments in the next 12 months. Kevin is the founder and the chief strategy officer at Roopler, which is a lead generation company. According to Kevin, your goal as an agent should be creating a shortcut to the most engaged people that will get you closer to the finish line. Today, Kevin shares tips, tricks, and some nuggets of...