Description
Download my Selling Price > Profit Calculator that goes with this episode here.
Recently Bentley Motors announced their financial results for 2022, which revealed they'd had their best year ever. This is a luxury car brand, made in the UK, having a phenomenal year during a cost of living crisis.
In this episode I discuss what small business can learn from Bentley's recent success, especially when it comes to price positioning.
You'll learn:
Why Bentley Motors had a phenomenal year in 2022 [01:48]What you need to calculate before you discount your prices. [03:21]Why profit is vanity and turnover is sanity. [05:37]Two valuable lessons you can learn from Bentley's pricing strategy. [06:28]
Read the Bentley Motors financial results for 2022 here.
Regular listeners to this podcast will know that I am all about encouraging brands to manufacture locally. But in some cases, it might not make good sense to do so.
In this episode I explain the 4 reasons why you might NOT want to make in the UK.
Want my advice on whether your product should or...
Published 05/02/24
One of the questions that came up on one of our recent British Brand Accelerator group coaching calls was so good, I thought I'd bring it to you on the podcast this week.
The question was about whether a small business that makes in the UK should be offering a discount when someone opts in to...
Published 04/11/24