Do you know what the no.1 reason is that product businesses fail? It's not legal problems, it's not finance problems, it's not even marketing problems. In this episode, you'll find out what it is, and how to avoid it. You'll learn: Why everything starts with the customer [03:47]The reasons why getting your target customer right will help your business [06:09]How knowing your ideal customer can help to develop a good partnership with a UK manufacturer [08:01] Stay in Touch British Brand Accelerator - A 6-month group programme for small businesses who want to manufacture and sell profitable UK-made products. Make it British website Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers Make it British on Instagram Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos. Enjoyed this podcast? I also have a private podcast called 'British Brand Bedrock'. The British Brand Bedrock private podcast feed answers more than 30 of your most commonly asked questions on starting and growing a British-made Brand. Subscribe to British Brand Bedrock here Mentioned in this episode: British Brand Accelerator