We get a lot of people contacting us at Make it British asking if we can put them in touch with a sustainable or ethical factory to make their brand. So in this episode I define ways in which a factory might meet this criteria. I also talk about the launch of Primark's new circular denim collection, which has had mixed reviews in the media, with many thinking it is greenwashing and an insult to small brands that are genuinely doing the right thing. You can read some of the comments about the Primark collection on my Instagram Post here and on the chief exec of Primark's LinkedIn Post here. In this episode you'll learn: Why we need to question whether fast fashion brands like Primark are heading in the right direction or just greenwashing [01:10]How do you define ethical? [04:10]The types of questions you need to ask a manufacturer [04:53]What is an audit and which ones should you check a factory has? [08:16]Should you work with a factory which doesn’t have an audit? [10:26] Stay in Touch British Brand Accelerator - A 6-month group programme for small businesses who want to manufacture and sell profitable UK-made products. Make it British website Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers Make it British on Instagram Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos. Enjoyed this podcast? I also have a private podcast called 'British Brand Bedrock'. The British Brand Bedrock private podcast feed answers more than 30 of your most commonly asked questions on starting and growing a British-made Brand. Subscribe to British Brand Bedrock here