This is Matt Reustle and today I am joined by Jacob Donnelly. Jacob is the founder at A Media Operator and publisher from the Morning Brew. Jacob has long been involved in the media space, with a persistent interest in ideas on building a sustainable media company, leading him to launch his own. A Media Operator is a community with a high caliber of both people and conversations for those in the digital media and online publishing world. We cover events, launching new verticals, B2B media, and who Jacob is closely watching operate in the media market. Please enjoy this conversation with Jacob Donnelly Subscribe to Colossus's New Show: Art of Investing. Buy a ticket to Patrick and David Senra's live show. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus  Show Notes (00:02:30) - (First question) What events mean to the media industry (00:03:30) - The economic equation for business-to-business (B2B) events (00:06:00) - What makes an event stand out from the rest (00:07:30) - The future of virtual events in the realm of business (00:10:45) - Making your event sustainable for the future (00:13:30) - Integrating event businesses into broader sectors (00:15:45) - A playbook for launching a new vertical in the event space (00:20:30) - What the timeline for a new vertical looks like at Morning Brew (00:26:00) - Handling sponsorship and exclusivity (00:31:30) - Balancing the synergy between creators and brands (00:34:45) - The best businesses to study in terms of media Learn more about your ad choices. Visit megaphone.fm/adchoices