Facebook ads are a hotly debated topic amongst online business owners. When should you use them? Who should use them? Are they a magic bullet for business? Or just too complicated and a bit scary? There’s a lot of contradictory information out there when it comes to selling with ads so I’ve brought in Facebook ad strategist, Danny Young to help set the record straight. What You’ll Learn In This Episode: - Danny demystifies how Facebook ads work, we discuss what’s going on in the market right now and why you might have seen costs rise.  - How Facebook ads have evolved over the last few years and why we need to change the way we think about them because it’s not just about reaching new audiences. - Which metrics are most useful to understand if your ad is moving you closer to your sales goals and how to use that data to keep optimising your ads. - The best time to use Facebook ads and why infrastructure is the first thing you need to think about when preparing to run ads.  Resources -  Find all of Danny’s services at www.dannyyoungonline.com - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel