Happy New Year! I’m kicking off the year with a solo episode to walk you through how to create a marketing strategy that will set you up for success in 2024.  This is what I do with all my clients in a one-to-one session and this is where you want to focus if your goal this year is to scale your business and grow your revenue. So grab your notebook and let’s get started. What You’ll Learn In This Episode: - How to evaluate and reflect on the previous year and why failure is the best tool in finding the way forward.   - The mindset work that is essential in helping you reach your income goals and how to set your pricing accordingly.  -  How to build a sustainable ecosystem of products that serves your ideal client and how to plot your launches for the year, including when you want to take time off. - The power of having an ambitious goal for 2024 that isn’t linked to money at all so regardless of income you can finish the year feeling successful. Resources:  - New for 2024 - The GSD Sessions - Join me for a 90 -minute Workshop to create your 2024 Marketing Strategy - Join Trica's Stepping Onto Big Stages Masterclass - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Follow me on TikTok @lisajohnsonstrategist - Join the discussion at @thatstrategygroup - Subscribe to my YouTube channel