In this episode, we talk about the pain points of the people in their community, how they manage their Instagram page (including some tips on how to make finance memes) and how they are monetising and planning on growing their business.

In this episode we chat about the difference between developer APIs and fintech APIs, how Argyle is cutting through the noise with content and how they’ve managed a fully distributed team since 2018.

In this episode we chat about TrackStar’s acquisition strategy with LinkedIn and PR, how they’re branding a product that constantly changes and Diane’s experience on what to look out for when hiring someone in marketing.

This episode is a recorded virtual event we hosted in November through our Slack community. For the first thirty minutes, Eric and I chatted about branding and how Rival is helping companies build human brands. Afterwards, we opened the floor to participants to ask questions. We cover topics about fintech branding, what it means to be a challenger brand, as well as tips for marketers who are hiring.

In this episode, we talk about the initial days at Curvo and what their most effective customer acquisition channel is to date. We also talk about why they are so transparent, how they’re educating people and how leveraging the audiences of influencers helps them gain more reach. Finally, we chat about the regulatory obstacles Curvo faced and how the team cleverly overcame them.

In this episode, I’m chatting with their product manager, Marija Riba, who also used to work as their marketing project manager. We talk about the difference between being a product manager and a marketer, what pain points Wirex is focusing on, Wirex’s recent Crypto Female Power list campaign and what they look for in people when it comes to hiring.

In this episode we chat about Tribe’s core target audience and her approach to creating content for them, how Tribe is standing out and cutting through the noise (and why they love being a Tribe), and finally the current challenges with hiring and how Tribe is attracting talent.

In this episode we talk about attribution — can it be measured with video, and how? We also talked about: how does a startup get started with video: what do they need to already have in place, should they do animation or interviews and what are the 3 most important videos a fintech startup should do — as well as some examples of fintech companies doing a great job with video.

In today’s chat, I’m talking with Benjamin about how he fell in love with the problem he was solving (which is very connected to his personal story), why he’s working so hard to unite everyone under one purpose of increasing economic opportunity for Africans worldwide, how he’s built an outstanding team which got him incredible investors and produce high quality output.

In today’s episode I chat with Jon about how BigPay implemented referrals when they first started, the recurring payday campaigns they implemented and why he thinks content marketing is so difficult and why BigPay has struggled with it as an acquisition strategy.

In this episode I’m chatting with Luke Richardson, Director of Brand and Communications at Pleo. We chat about setting up outdoor campaigns, Pleo’s global summit at the end of the year and how he’s set out to build a successful in-house brand team.

In this episode we walk through three different marketing plays at Public: why they built a program for NCAA student athletes, how they’re focusing on financial literacy and community, as well as their recent drops, which are individual campaigns designed to make a statement about who they are.

In this episode, we dive deep into how Graham went about growing the Slack community, how he maintains it, and his own thoughts on the future of community.

My aim with this episode was to explore how Gunny and his team do their research, and most importantly, how they make their reports interesting. Because they are really interesting, and as I mention on the episode, one of my favourite types of reports to read. Not only that, but their research techniques means they truly understand customers. We went very deep in this episode, and here you’ll find insights on how to truly understand your customer (hint: not with focus groups), what...

In this episode, Irina kindly shares insights into how she transitioned to CMO, what her first priorities were and her own feelings growing into this position.

In this episode, Ani and I take a moment to introduce ourselves properly, to talk about what we’ve done with the podcast so far and our plans for the future.

In this episode, Sarah and I dig into why consumer research is especially important for fintechs, how fintech companies use Attest and some fascinating consumer trends over the past few years

In this episode, Valentina and I chat about how OakNorth began their marketing on a tight budget, why they decided to focus on earned and owned marketing activities and the benefits of focusing on targeted PR.

In this episode, Lex and I chat about the future of content creators, the role of DeFi in fintech and fintech marketing and Consensys’ approach to marketing as a category leader.

In this episode, Gihan and I chat about how fintech companies can communicate ESG more effectively, mistakes current fintechs are making and how Communique helps these companies do a better job at communicating.

In this episode, Michelle and I chat about what makes the crypto community a different kind of community, how to produce content that is reliable and trusted, and how crypto and fintech companies should be managing their social media.

In this episode, Patrick and I chat about his learnings working for big grands, how to localise your product and marketing and why N26 decided to focus on partnerships as a growth method.

In this episode, Marc and I talk about his experience with SaaS and fintech companies, who Rapyd’s target market is and how Rapyd is building a developer community.

In this episode, Stephanie and Ani chat about how she built Spendesks 6,500+ CFO community, Spendesk’s current marketing mix and how to create shareable content.