In this special episode of AEC Marketing Strategies, I share an important and heartfelt announcement with you. After an incredible journey of three years and over 150 episodes delving into the AEC marketing world, I’m taking a brief pause from releasing new episodes. This isn’t a goodbye but the start of an exciting chapter, as I shift my focus to new projects planned for 2024. These initiatives are all about bringing more innovation and deeper insights to you, my valued listeners. While I...

Get ready to dive back into the most buzzworthy episode of the year! As we wrap up a fantastic 2023, I’m bringing back the show that set your marketing minds ablaze – our deep dive into ChatGPT’s transformative impact on content creation for AEC marketers. Inside this episode, you’ll discover: Why ChatGPT has become an indispensable asset in your marketing toolkit.My hands-on experiences and 10 actionable ways to integrate AI into your marketing, from boosting social media presence to...

Do you remember the first time someone took you under their wing in the AEC world? Or maybe you're dreaming of being that guiding light for someone else? Well, you're in for a treat! Today, we're diving deep into the heart of mentorship in the AEC industry with the fabulous GinaRenee Autrey. She’s joining us again to spill the tea on all things mentorship – the ups, the downs, and everything in between. In this episode, GinaRenee opens up about the incredible power of mentorship. We chat...

Ever been curious about the magic that marketing can bring to an AEC firm? Well, you're in for a treat. Today, we're diving into an incredible story with BJ Kraemer, the go-getter President and CEO of MCFA. BJ's not your everyday leader; his transition from military life to running a standout AEC firm is nothing short of inspiring. And guess what? He's here to spill the beans on why marketing is so darn important in business planning. In our chat, BJ brings to light the undeniable power of...

🎯 Setting SMART performance goals in AEC marketing? Dive into this episode where I unpack the art of creating Measurable Performance Goals. 📈  Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of goals related to pursuits, marketing communication, graphic design, and more. 🖌️  Tune in for some bonus SMART goal examples to elevate...

Hey there, my friend! This week, I’m switching things up a bit. In the spirit of Thanksgiving, there's no new episode. Instead, I've recorded a heartfelt thank you to all of you who make this podcast what it is. Your support means the world to me, and I couldn't let this holiday pass without expressing my gratitude. So, let's take a breather, enjoy our Thanksgiving treats, and remember what this season is all about—gratitude and togetherness. Can't wait to connect with you again next week for...

Hey there, savvy marketers! It’s time to roll up our sleeves and get real about marketing budgets in the AEC industry. In this latest episode of "AEC Marketing Strategies," I’m taking you through a deep dive into crafting a business development and marketing plan that’s not just a document, but a dynamic tool for your firm’s success in 2024. This episode is a gem from our AEC Annual Planning Empowerment series, where I peel back the curtain on how to tailor a marketing budget that actually...

It's episode 144, and we're diving into the heart of our "AEC Annual Planning Empowerment" series with a focus on creating an impactful marketing plan for your AEC firm. 🏗️📈  In this episode, I unpack the essentials of a marketing plan, linking it with your BD (Business Development) strategy to fuel revenue growth. Remember, a marketing plan isn't just a set of tactics; it's your roadmap to market dominance. 🗺️🚀 🔍 We'll explore: The definition and purpose of a marketing plan.Aligning...

🌟 Ready to dive deep into the world of AEC Business Development (BD) planning? In this episode of "AEC Marketing Strategies", we unravel the layers of BD Planning for the architecture/engineering/construction industry. ✨ What you'll discover: Why generic BD templates don’t always cut it for AEC.The link between Strategic Plans, BD Plans, and Marketing Plans.Essential elements every rock-solid BD Plan must have (from SWOT Analysis to Sales Projections). 💡 Golden Nugget: A strategic plan is...

In this episode, we're diving deep into the world of AEC Marketing Plans. Ever wondered how the best in the AEC biz align their content marketing with their big-picture growth goals? Or maybe you've been tempted by the latest marketing fad and need a little guidance to stay on track? I've got you covered!    Join me as I unpack the secrets to creating a marketing plan that truly resonates with your AEC firm's vision. Whether you're a seasoned pro or just getting your feet wet, this episode is...

In this episode, I had the pleasure of chatting with the brilliant Leslie Blaize about the transformative power of case studies, especially for our AEC pals. Leslie dropped some serious wisdom: while many AEC firms are pros at highlighting their technical know-how, they often overlook the heartfelt stories of their clients. Together, we unpacked the art and science of creating case studies that resonate on a deeper level than your typical testimonial. And here's a fun twist: we also dove...

Do you often find yourself scrambling to find engaging content for your social media platforms? Are you tired of the constant stress and headaches it brings? Don't worry, I've got you covered. In this episode, I'll be sharing my foolproof method of planning a three-month content calendar in just a few hours. What's more? You'll also have access to my personal quarterly content calendar that I use for my companies to get you started on your planning journey. This strategy has been my secret...

Ever dreamt of seeing your marketing content featured in a top-tier magazine? Well, today's your lucky day. I’ve got Amanda Murphy with us, who's turned that dream into reality. Taking marketing content from your desk to the national spotlight? Yep, it’s possible! 🌟 Amanda will break down the essentials: from crafting that standout pitch to navigating the publishing maze. She’s got the insights and the steps, trust me. What’s more? It's not just the how-to; it's the why and the wow of the...

If you've ever felt lost in numbers or struggled to showcase the value of your marketing strategies, this episode is your lifeline. Inside this episode, you'll discover: The Visual Power of Data: Join the top 25% of marketers who can confidently say they measure their impact. I'll show you how to harness the magic of clear, compelling data visualization.Metrics That Matter: Diving deep into the AEC-specific metrics that should be on your radar. From brand awareness signals to content...

Are you juggling the demands of AEC marketing and feeling overwhelmed with content creation? If your answer is a resounding "yes," then today’s episode is tailor-made for you. I'm absolutely thrilled to bring you a conversation that’s chock-full of actionable insights, straight from a Content Marketing Clarity Course alum, Christyn Binder. Christyn serves as the Content Manager at Aurora Engineers, and let me tell you, her transformation story is nothing short of inspiring. Imagine this:...

In this latest episode of 'AEC Marketing Strategies,' 🎙️ I'm unpacking five 🖐️ game-changing tips you won't want to miss if you're serious about content marketing in the architecture, engineering, and construction (AEC) industry. 🏗️ Whether you're a seasoned pro 👷‍♂️ or just getting started 🌱, I'll walk you through the keys 🗝️ to success. I'll share why patience 🕰️ is more than a virtue—it's a necessity for building a devoted audience. ❤️ You'll also hear why consistency 🔄 isn't just a...

Here's the deal: I know you're a marketing rockstar, but diving into content marketing without a game plan can lead to what I fondly call 'random acts of marketing.' Yikes, right? Don't worry, because I’ve got your back. In this episode, I’ll give you a set of checkpoints that will help you figure out if your AEC firm is really ready to begin a content marketing campaign. We kick things off with a chat about what content marketing is and why it's basically a magic wand for AEC firms to...

In this episode, I unravel the nuances between promotional content and value-added content. While both have their merits, finding the right balance can transform the way you engage with your audience.    If you've ever wondered how to strike the perfect chord with your content or are seeking to refine your approach, this episode offers invaluable insights. Plus, I've got a special resource to supercharge your AEC content strategy. Dive in with me and discover the power of truly resonant...

Ever feel like you're lost in a sea of marketing jargon? LinkedIn here, SEO there, content marketing...everywhere? Let’s demystify this, together. Quick Celebratory Moment 🎉 Thanks to YOU, this podcast just hit the 50,000 downloads mark! Your unwavering support fuels this passion project week after week. Truly, from the bottom of my heart, thank you.   First, why bother with a marketing strategy? Think of it without a blueprint...risky, right? Even if business is booming, there’s a strategy...

In this episode, I'm thrilled to bring you a 3x guest—none other than the Adobe guru herself, Julie Shaffer, FSMPS, CPSM! 🌟 If you haven't caught her previous appearances on episodes 12 and 27, you're in for an absolute treat. 🎙️ Julie's Adobe expertise is beyond compare, and she’s here to unveil a handful of exciting new Adobe AI advancements unveiled so far in 2023. She peels back the curtain on Adobe’s latest additions, including Adobe Firefly and Photoshop’s generative fill feature –...

🖊️ Streamline Your Proposal Process with Lean Principles! 🏆 Join us as we dive into the world of efficient proposal management with the incredible Kathryn Bennett, Director of RFP Excellence. 🎙️ Learn how Lean Principles can revolutionize your workflow and eliminate unnecessary clutter, helping you win more deals. 💪✍️ Discover actionable insights to fine-tune your proposal process, provide accurate information to subject matter experts, and overcome review challenges. 🚀 Let Kathryn's...

Have you been drowning in digital assets and always looking for a file at the last minute for a proposal?  Well, today I'm super excited to have CJ Teeter from OpenAsset join me. We are diving into the world of digital asset management (DAM) for AEC marketing firms. CJ shares some ideas and insights on tackling challenges and streamlining workflows with your digital assets.   If you are finding yourself wondering if you are using the correct image or the most current photo, CJ has a few tips...

What if you could master your marketing content management? Throughout this [Branded] mini-series,  I have had the pleasure of guiding you through creating selective online marketing collateral and maintaining a consistent brand experience. Now, we plunge into the core of this episode: how to manage your marketing content seamlessly. The episode is packed with insights about the benefits of content lifecycle management and its potential to save you time, money, and stress. You'll get to...

If you're in the AEC industry, you know how overwhelming annual business planning can be, right? I've got Sarah Kinnard, the fabulous head of Flamingo at the Flamingo Project, here to demystify the entire process just for you. Sarah is about to take us on a journey through different types of plans, from strategic to marketing, and she's breaking it all down so you can navigate your way to success with confidence. 💼🗺️   But wait, there's more! We're diving deep, my friend. Deep into the art of...