In this extended episode, we have the pleasure of speaking with the man who literally wrote the book on PLG, Wes Bush. We'll cover all your burning PLG questions including:- What core components do you need to make sure PLG succeeds?- Have you passed the Super Mario test?- How pricing is...

As we advance in our marketing careers and transition into leadership roles, we often find ourselves shifting from hands-on tasks to overseeing strategies and people management. This often means spending less time on direct marketing activities.  For example, in a typical week, I might spend 37...