Le Marketing des services (5/5)
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Description
Le triangle du marketing des services - les services bancaires - adéquation entre offre et demande - la gestion des files d'attente - yield management - comment générer la fidélité
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Présentation PowerPoint qui illustre le cours de "Marketing des services" d'Olivier Kovarski
Published 05/14/18
Published 07/04/13
Quelques définitions - Différences entre un produit et un service - Les attentes du consommateur - Satisfaction et fidélité
Published 07/04/13
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