Have you ever spent money on Social Media ads or posted a bunch on Instagram and...crickets? Not much traction? Not many clients blasting through your doors right away? Well today's episode of the Marketing for Badass Beauty Pros Podcast is going to help you sort through all that confusion of why it's happening by reminding you of the importance of one thing... REPETITION! And why you absolutely need it in your business and all forms of marketing you do - free or paid! Follow me on...

Today is the FIRST EVER interview here on the Marketing for Badass Beauty Pros Podcast and I am sooo excited for you to listen in on this conversation with the owner of Harlos Spa... Melissa, a licensed aesthetician in Montana shares behind the scenes of how she has grown her hair removal spa from a tiny 120 sq foot room to a booming downtown location Be sure to check out Harlos Spa over on Instagram: https://www.instagram.com/harlosspa/ Follow me over on Instagram:...

Are you consistently using the RIGHT hashtags in each of your Social Media posts? Should you be using them on Facebook or just Instagram?  We cover it ALLL in today's episode of the Marketing for Badass Beauty Pros Podcast! All of these tips and strategies for how to use #hashtags as a badass beauty pro will help you... 1. Reach more RELEVANT people 2. Grow your following 3. Increase bookings Be sure to leave a rating and review if you haven't already so other badass beauty pros just...

Ever wondered if you should be using local social media influencers to help get new clients in the door? This week on the Marketing for Badass Beauty Pros Podcast, we dive into IF you should, the benefits of hiring local influencers and most importantly how to go about doing it the RIGHT way! Once you finish this episode, be sure to join the Facebook group for Badass Beauty Pros: https://www.facebook.com/groups/SMforbeautypros  

Honestly, how personal should you get on your business Facebook and Instagram accounts? THAT is the question of the hour! If you struggle with this question or you've never given much thought to it...this episode is going to enlighten you and give you some perspective on how to answer this question. At the end of this episode, I challenge you to do something this week. If you take me up on that challenge, be sure to follow me over on Instagram (https://www.instagram.com/salonownersuccess/)...

Ever feel like the things you post on Social Media are common sense? Well, I got new for ya... They're only common sense to YOU! 

Don't ya hate it when someone calls to cancel last minute? It can be frustrating & you may want to rip your (or their) hair out... That's why in today's episode of the Marketing for Badass Beauty Pros Podcast, I wanted to give you 4 specific tips on how to handle these last minute cancellations and more importantly, how the heck to FILL that empty spot and make some money! Once you've finished listening, continue the convo over inside our Facebook Group: Social Media for Badass Beauty...

Keep the convo going! Join the Facebook Group for Badass Beauty Pros>> https://www.facebook.com/groups/SMforbeautypros Ever wonder what the heck you should put inside that teeny tiny Instagram bio of yours? What do you say in that IG bio that makes new followers get to know enough and want to book an appointment with you? That's EXACTLY what we discuss on today's episode of the Marketing for Badass Beauty Pros Podcast! I break it alllll down for you! Want to chat about this episode?...

Join the Facebook Group for Badass Beauty Pros: https://www.facebook.com/groups/SMforbeautypros In today's episode of the Marketing for Badass Beauty Pros Podcast, we are talking all about how the heck you get new clients in the door WITHOUT spending a penny! Sounds pretty good, right? I walk you through 3 specific strategies that help you do exactly that, so be sure to listen in and take notes! Keep the conversation going inside our exclusive Facebook Group: Social Media for Badass...

Ever feel like you are on this constant hamster wheel of trying to figure what content you should post on Social Media? You ain't alone! In today's episode of the Marketing for Badass Beauty Pros Podcast, I unpack exactly what I do to cut my content creation time in HALF (sometimes even more) so you can save time and cut out a whole lot of headaches. Did you hear? I'll be doing a training all about how to use Canva PRO in order to create amazing graphics your followers love and connect...

Sign up for Canva PRO: https://partner.canva.com/z6vKM Do you ever wonder if there's a special trick or one magical thing you have to do in order to successfully grow your business using Social Media?  In today's episode of the Marketing for Badass Beauty Pros Podcast, I unpack what it REALLY takes to be successful on Social Media for your business! Also! I am putting a training together to help you make more beautiful graphics using Canva and in order to follow along with the training,...

Sign up for Canva PRO: https://partner.canva.com/z6vKM In today's episode on the Marketing for Badass Beauty Pros Podcast, we are talking all about the importance of doing a regular Social Media health check on behalf of your business... It's imperative that you ask yourself, "Is the work I am doing and the time I spend putting out content on my Social Media feeds performing well and bringing me results?" If what you are posting isn't reaching enough people, getting enough engagement and...

It's about damn time you upgraded to Canva PRO: https://partner.canva.com/z6vKM In this episode of the Marketing for Badass Beauty Pros Podcast, we discuss what the heck you should post and how you should post it. Social Media content creation can be a massive headache, amen? That's why I break posting down into one simple sentence so that you can create a SYSTEM for posting on your Social Media accounts that helps turn followers into paying clients... And when you DO need graphics for...

Have you ever been approached by someone to put your beauty business on the radio? Or maybe purchase a television or newspaper ad? If you have, you probably will at some point! That's why I thought this week we should break down exactly what the pros and cons are when it comes to traditional advertising. More specifically answering the questions... 1. SHOULD you invest in traditional advertising (tv, radio, newspaper, etc.)? 2. WHAT are the benefits of traditional advertising? Tune into...

When was the last time you checked if your website was actually doing what it should be doing?  Been awhile? I thought so... In today's episode of the Marketing for Badass Beauty Pros Podcast, I break down exactly what your website should and should NOT have and tell you the cold hard truth about what you are most likely doing wrong when it comes to your website.  It's possible your website is costing you hundreds, if not thousands of dollars every single month in lost new client revenue -...

Why should you care how I personally search for beauty professionals to hire? Well, because I'm a whole lot like your potential future clients who may be searching for someone like you to hire for their hair, lashes, brows, etc.  As a business owner it's important for you to take a step back from time to time and be reminded the way average consumers (your potential customers) are searching for businesses just like yours. It's changing nearly everyday and the more you know, the better you...

Still haven't made any New Years Resolutions for 2021? Or maybe you did but you forgot to add in some marketing ones for your beauty business? Don't worry... In today's episode of the Marketing for Badass Beauty Pros Podcast I give you 3 resolution ideas you can steal in order to make sure your marketing is on point for 2021! Whether your marketing efforts have been a little stale or you just need a fresh new outlook on what's possible for your salon, spa or beauty studio in the year ahead,...

Want to know my favorite Social Media tools that will make your life as a salon, spa or studio owner a lot easier? GOOD! In today's episode of the Marketing for Badass Beauty Pros Podcast, I cover four different tools/apps I have been using the past several years that have the ability to save you time and relieve a lot of your headaches... Listen in to learn! I will link all of the resources mentioned in this episode below...   1. Canva PRO:...

This is the FINAL episode in this current series all about Social Media Ads where I have been teaching you how to correctly set up and launch your paid Facebook and Instagram ads. In today's episode, we discuss how to properly follow up with those who fill out your sales funnel so that you increase the amount of bookings you get from your ads. This episode is definitely one you do not want to miss out on! When you are done listening, check out the links below for more Social Media...

Watch a FREE video training all about how to make Social Media work for your beauty business: https://www.salonownersuccess.com/registerforwebinar In today's episode of the Marketing for Badass for Beauty Pros Podcast, we are discussing one of the final pieces of the puzzle when it comes to successful social media ad creation. And that is... The LINK you place in your ads! Is it your website? Is it your Facebook messenger? Is it your booking link?  Find out in today's episode why you...

Watch a FREE video training all about how to make Social Media work for your beauty business: https://www.salonownersuccess.com/registerforwebinar In today's episode of the Marketing for Badass Beauty Pros Podcast, we are discussing AD COPY! Think what you say in your ad is nothing but a few words or sentences strung together? THINK AGAIN! Ad copy is one of the most important pieces of the ad creation process and something you cannot afford to get wrong as a spa, salon or beauty studio...

Ready to watch a brand new, FREE video training all about how to finally tap into the power of Social Media for your beauty business? Click the link below to get immediate access: https://www.salonownersuccess.com/registerforwebinar Today's episode of the Marketing for Badass Beauty Pros Podcast is all about that very first thing your potential new client sees: your ad VISUAL! In other words, the image or video you decide to use for the ad you are going to put out into the world.  I break...

Ready to take your beauty business to the next level? Watch a FREE social media video training here: https://www.salonownersuccess.com/registerforwebinar In this episode of the Marketing for Badass Beauty Pros Podcast, we dissect the next piece of the social media ad puzzle and answer the question: "How to determine your ad budget and targeting"... Nearly every single day, I hop on Facebook and Instagram and see dozens of beauty professionals spending money on paid ads that are targeting...

Need a more visual step-by-step on how to make Social Media ads work for YOUR salon, spa or beauty studio? I've got a brand new, FREE training all about that and so much more! You can sign up to watch the training here: https://www.salonownersuccess.com/registerforwebinar In today's episode of the Marketing for Badass Beauty Pros Podcast, we cover one of the most important aspects you need to figure out BEFORE ever creating your actual Social Media ad... The GOAL behind it! What should your...