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MarketingGeospatial
Marketing Geospatial
Ready to create an unfair competitive advantage for your geospatial brand in a saturated digital market? Then ‘Marketing Geospatial’ is for you! Hosted by the seasoned voice of MapScaping, Daniel O’Donoghue, and joined by Helena Merschdorf, CEO of Tales Consulting, this show dives deep into the unique marketing challenges and opportunities for geospatial brands. We unpack the secrets to standing out and becoming the go-to choice in the geospatial sector. From practical insights to real-world examples, ’Marketing Geospatial’ is your blueprint for marketing success in this specialized field....
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Recent Episodes
AI can accelerate many of your marketing tasks and workflows, but - used wrong - it can quickly destroy your brand image.
In this episode, Daniel and Helena discuss their favourite AI tools for various marketing tasks, and give you a rundown of the right (and wrong) way to use them.
Topics...
Published 05/01/24
Brand Marketing Explained [Part 3/3 of How to Build Your Geospatial Marketing Engine]
What exactly is brand marketing? And how do you create a geospatial brand your customers love? These questions are at the heart of today’s episode, where Daniel and Helena break down the four key avenues of...
Published 04/17/24
Published 04/17/24
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