Axel Kirstetter joins the podcast to talk about ChatGPT and the future of generative AI in marketing, focusing on how agencies must acknowledge their usefulness in B2B marketing while also striking a balance of efficiency, curiosity, and caution with the emergence of new technology. He also discusses the importance of standing out in a market that becomes steadily more defined by algorithms, saying that marketers can find success through identifying what they’re good at, what they’re better at, and what they’re unique at compared to competitors. This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.