Jeff L. Herrmann joins the podcast to talk about the integration of AI in modern marketing strategies and the importance of personalization in achieving marketing success. He discusses his unique approach to beginning his workday, shaped by his responsibilities and personal life, and how it impacts his productivity and creativity.  He also talks about the challenges and opportunities brought by AI, sharing practical applications and thoughts on its transformative role in marketing, and also...

Mike Vannoy joins the podcast to talk about the strategic integration of AI in B2B marketing and its transformative impact on customer engagement and sales optimization. He also discusses the critical role of disciplined daily routines in enhancing productivity and shares his journey from sales to marketing leadership and how his sales background has influenced his approach to marketing and the important role of AI in driving growth and efficiency in corporate and entrepreneurial...

Bernie Borges joins the podcast to share his experience in blending traditional marketing strategies with cutting-edge technology, providing insights from his unique perspective as both a sales and marketing leader. He discusses the importance of understanding and advantage of generational diversity within marketing teams to foster innovation and drive business success. Bernie also reflects on his pivotal career transitions, from embarking on a sales career to roles that increasingly aligned...

In this episode, Dawn Colossi, a pioneer in the marketing world, talks about how digital marketing is changing. Dawn shares her story of starting as someone who wanted to be a magazine editor and becoming a top Chief Marketing Officer. She points out the important moments and big changes in the industry that helped shape her career. She gives her own views on using digital changes, adding AI to marketing strategies, and finding a balance between new technology and human creativity. She also...

Tiffany Pillifant joins the podcast to discuss her unique and non-linear journey in the marketing world, emphasizing the importance of adaptability and embracing various roles and industries. She also discusses the evolving marketing landscape, highlighting shifts towards data-driven strategies, and her approach to problem-solving in this dynamic field. Tiffany also discusses the importance of genuine leadership, empathy management, and emotional intelligence's role in the workplace. She...

Hunter Hoffmann joins the podcast to share his expertise in adapting marketing strategies across diverse work cultures, with valuable insights. He highlights how he navigated unique corporate environments, focusing on marketing and communication roles. He also reflects on key career decisions, including how prioritizing work-life balance led to significant professional growth.  He emphasizes integrating marketing, communications, and social media for effective strategies in large...

Jeff Crum joins the podcast to talk about leveraging AI for content strategy and the significant impact this technology is making in the marketing field. He shares his insights on how AI is not only transforming content creation but also reshaping the roles and skills required in the marketing profession. He also discusses his journey from a technical background to a leadership role in marketing, highlighting the skills and mindset necessary for adapting and thriving in the rapidly evolving...

Paul Roetzer joins the podcast to delve into the rapidly evolving world of artificial intelligence and its significant impact on marketing. He shares his insights on how AI is not just changing the tools marketers use, but also the fundamental ways in which they approach strategy and creativity. Roetzer emphasizes the need for marketers to stay ahead of the curve by embracing AI's potential, while also being mindful of its ethical implications and the importance of responsible usage. Drawing...

Fahad Zahid joins the podcast to talk about the changing landscape of digital marketing, as well as the importance of collecting, analyzing, and utilizing data in a way that drives growth and revenue. He also discusses the difficulties marketers face in doing this, as the emergence of new tech and trends creates new channels to monitor and fewer third-party means to collect data. He stresses the importance of staying on top of trends and knowing your consumers to better translate that data...

Zari Venhaus joins the podcast to talk about what she calls “the data problem,” specifically the challenge marketers face in ensuring that they’re collecting enough quality data to truly understand their audience and its needs. She emphasizes the importance not only of collecting this data, but of knowing how to properly interpret and translate it into clear and actionable marketing messages. She also discusses the opportunities found throughout a career in marketing, saying that it’s...

Melissa Romo joins the podcast to talk about her experience with global marketing and the lessons she learned marketing American products to an eastern European audience. She talks about how all global marketing is also local marketing, and how global strategies hinge on the ability to connect to local sentiments about a given product. She also discusses the pros and cons of technology in marketing, touching on how much marketers are expected to improve and adapt their skill sets to keep up...

Cliff Craig joins the podcast to talk about the challenges of the “current vs. ideal state.” He talks about the importance of prioritizing effective and impactful tasks over more desirable changes, and how dealing with disappointment and diminished returns in the short term may actually be better for the health and productivity in the long run. He also discusses the hardships of fast-paced environments and how they can often be a drain on productivity, saying that it’s easy to get into the...

Cathy McPhillips joins the podcast to talk about using AI programs not as replacements for marketing work, but as valuable tools to streamline workflows and generate helpful content that can then be built upon by human marketing teams. She also discusses the importance of continuing to learn and invest in these programs, and how the changing digital landscape has given the future generation of marketers the understanding they need to continue developing and utilizing these tools for the sake...

Melissa Cales joins the podcast to talk about how essential marketing is in every facet of a business’s operations, whether that’s user-facing information and experiences, or developing strategies before even reaching out to new sales leads. She talks about how this value is reflected in revenue attribution and quarterly reviews, and can often be proved by the pitfalls of failed campaigns. As a self-proclaimed graduate of “Google University,” she also discusses non-traditional ways of gaining...

Richard Maclachlan joins the podcast to talk about working smarter—prioritizing your tasks and strategies to generate the best possible outcome from the energy you invest into your work. He touches on the role data plays in this process, and how you can use the information you have available to you to set goals that drive growth and results. He also discusses people over data, and the valuable assets to be found in good marketers with strong instincts. He underlines the importance of bringing...

Kari Homan joins the podcast to talk about the importance of what she calls “fueling the future funnel” — investing in brand-building and content marketing to reap the benefits of improved consumer engagement later on down the line. She also talks about what it means to find your tribe, and how breaking down silos to connect with people who understand and share your mission is crucial to growing your agency and career. This podcast is brought to you by The Search Guru, produced in...

Jen Schrader joins the podcast to talk about her journey in moving from a small business to a global agency, and how marketing teams, regardless of size and scope, should always look for opportunities to be proactive in their strategies instead of reactive in the face of emerging trends. She also discusses the non-linearity of the marketing world and individual career paths, and underlines the importance of not just proving your worth to companies, but in those companies proving their worth...

Suzanne Reed joins the podcast to talk about the importance of connecting marketing strategies to business acumen, and being able to accurately communicate marketing’s performance in a busy and constantly-changing industry. She also discusses risk-taking and freedom to fail, outlining how building trust with your team allows you to take greater, necessary risks to grow your agency and the quality of work you produce. This podcast is brought to you by The Search Guru, produced in collaboration...

Val DuVernet joins the podcast to talk about her role as an entrepreneur, bringing bold and creative strategies to the businesses she works with in an effort to drive growth and connectivity across teams, clients, and consumers. She also discusses the power of saying “I don’t know” when it comes to both risk-taking and transparency, sharing examples of how being candid with her clients and her team led to unique solutions that made her invaluable to the people she works with at every level of...

Axel Kirstetter joins the podcast to talk about ChatGPT and the future of generative AI in marketing, focusing on how agencies must acknowledge their usefulness in B2B marketing while also striking a balance of efficiency, curiosity, and caution with the emergence of new technology. He also discusses the importance of standing out in a market that becomes steadily more defined by algorithms, saying that marketers can find success through identifying what they’re good at, what they’re better...

Kat Steiner Noreen joins the podcast to talk about how she’s grown her career through a willingness to roll up her sleeves and get involved with “untapped initiatives” — the gnarly work that needs doing to drive a business forward. She discusses the importance of looking past your individual silos and developing holistic strategies that provide value to the customer, and how this is often done by taking charge wherever leadership is needed. This podcast is brought to you by The Search Guru,...

Ben Lazar joins the podcast to talk about the transformative power of digital technology, sharing pivotal moments in his career that highlight the importance of understanding digital and its ability to change business and society. He also discusses the importance of investing in people’s personal and financial well-being, stressing the need for businesses to care for their customers and solve their problems to foster growth. This podcast is brought to you by The Search Guru, produced in...