Bernie Borges joins the podcast to share his experience in blending traditional marketing strategies with cutting-edge technology, providing insights from his unique perspective as both a sales and marketing leader. He discusses the importance of understanding and advantage of generational diversity within marketing teams to foster innovation and drive business success. Bernie also reflects on his pivotal career transitions, from embarking on a sales career to roles that increasingly aligned with strategic marketing leadership. He highlights the critical role of integrating sales enablement with marketing to enhance business performance and customer engagement. Bernie touches on the evolving role of AI in marketing, advocating for a balanced approach that combines technological advancements with human insight and creativity. This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.